How to Use Social Media for Employer Branding

social media employer branding

Social media has revolutionized the way businesses operate, and one area it has had a major impact on is employer branding. Employer branding is the process of shaping the perception of your company among current and potential employees.  Social media has made it easier than ever before to share your company’s culture, values, and mission … Read more

6 Ideas for International Women’s Day Videos

international womens day video ideas

Brainstorming International Women’s Day video ideas for your company? Look no further, our list of video ideas for celebrating International Women’s Day will get you inspired to create video content for your business’s social media, internal communications, and more…   International Women’s Day (IWD) is a global celebration of women’s achievements and a call for … Read more

How To Use SEO Video Marketing To Grow Your Business

seo video marketing

SEO video marketing is the practice of optimizing your video marketing content to rank highly on search engines. This can drive traffic to your website, reach prospects in places where they’re looking for help, and introduce yourself as a powerful and reliable voice in the industry.  The concept is simple; make content tailored to answer … Read more

YouTube Channel Starter Kit

If establishing or growing a YouTube Channel is on your list, this YouTube Channel Starter Kit is for you! Read on to learn a simple strategy for planning your video content that will help your business grow and connect with new customers.    A lot of customers come to EditMate with the goal of building … Read more

Why Every Company Needs a Video Series (And How to Make One)

video series

A creative way to share your company’s values and help your potential customers get to know you better is through a video series. Every company has its own identity, offerings, and culture, and research has shown that customers want to understand exactly who a business is before working with or purchasing from them.  In this article, … Read more

POW, PUSH & PULL: Content Marketing Videos

A simple framework to use while brainstorming content marketing videos is to divide your potential video content into 3 categories: Pow, Push & Pull. This is also known as the Hero, Hub, and Hygiene framework — but we prefer the 3 Ps — sounds more action-packed and less related to flossing. Planning your content marketing … Read more

2023 Social Media Holiday Calendar

january 2023 social media holiday calendar

Start planning your social media content for the whole year with our 2023 Social Media Holiday Calendar. This calendar lists a wide range of holidays your business can plan all kinds of content around, including video!  Download it, bookmark it or print it to help you and your team share timely content relevant to your … Read more

3 Holiday Video Ideas

If you’re looking for a way to conclude the year at work, we’ve got 3 holiday video ideas that’ll help your company both reflect AND celebrate. Because the end of the year is the perfect time to take stock of what your organization has accomplished and celebrate it: milestones reached, people helped or good times … Read more

Top 10 Best Testimonial Video Examples To Inspire Your Own

video testimonial

A testimonial video has many benefits over a standard promo video. The major one is that it builds trust. Reviews are always a great thing to share because they’re trusted by consumers, whether they’re good or bad. And if you can get your reviews on camera, you’ll be able to make an effective piece of … Read more

Customer Testimonial Video: Key Questions You Need To Ask

customer-testimonial-video-questions

If you’re looking for a piece of content that will expand your brand awareness, reach prospects in an engaging and trustworthy fashion, and act as a source of valuable feedback, a customer testimonial video is exactly what you need. A customer testimonial video is a step up from the classic sales pitch video, and we’ll … Read more

B2B Video Marketing 101

b2b video marketing

In search of a complete beginner’s guide to B2B video marketing? You’ve come to the right place! Today, we’ll explain what B2B video marketing is, why businesses should invest in it, and how to create your own B2B video marketing strategy and content…   As an overview, here are the 9 things we cover in … Read more

YouTube Video Ad Specs And Advertising Tips & Tricks

youtube video ad specs

If you’re ready to start advertising on YouTube, our quick start guide for YouTube video ad specs includes everything you need to know! Read on for helpful tips, tricks, and ideas on how to create a successful YouTube video campaign…   YouTube is a video sharing and social media platform that has become a household … Read more

The All-in-One Guide to LinkedIn Video Ad Specs & Strategies

linkedin video ad specs

LinkedIn video marketing can be an extremely effective way of generating leads, engaging with candidates and customers, and establishing yourself as a thought leader within your field. When creating content, it is important to know what the LinkedIn video ad specs are, such as the required size and what formats are supported. So in the … Read more

Top 5: May 2022

everything is going to be alright

How we feeling this month? Burnt out? Need a boost of motivation, or inspiration? Maybe just need a tiny bit of advice? Good news: our May Top 5 has got you covered…       #5. 103 Bits of Advice I Wish I had Known Unsolicited advice from a 70-year-old on everything he wished he … Read more

Top 5: April 2022

Here’s our Top 5 round-up of our greatest finds from April 2022. This month, we’ve included a video about the formula for viral videos, a star-studded sports marketing movie, and smart insights on outside-the-box marketing channels…   #5. Infographic: The Impact of Reddit Ads Thinking of branching out from advertising on the usual social channels? … Read more

Top 5: March 2022

Spring has arrived here in New England and it has us feeling like this. We hope you’re reading this with an iced coffee in hand and a bit of sunlight pouring into your (home?) office… Here are our Top 5 finds in March 2022:   #5. The Dropout Trailer Have you been watching The Dropout … Read more

Marketer Monthly: December 2021

We’re sharing December’s Marketer Monthly a little early this month, as we’re planning to wrap things up a bit early this year… we wanna slide into holiday vacation mode ASAP. We hope you can do the same! Next week, we’ll post our annual Recap which will include a video remixing our favorite projects from 2021 … Read more

2022 Social Media Holiday Calendar

january-2022-social-media-holiday-calendar

We’ve created a 2022 Social Media Holiday Calendar to help you plan your content… It’s designed with photos of EditMate’s native land (the eternally photogenic New Zealand) and includes heaps of traditional holidays, corporate-y holidays, and just-for-fun holidays to give you inspiration for highly shareable social media posts all year long. Scroll down to see … Read more

Marketer Monthly: November 2021

marketer-monthly-november-2021

Hey! Can you believe it’s the end of November, already? This year has been a bit of a time warp for us — but it feels like it’s absolutely flown by.   Here’s the best stuff we’ve enjoyed this month:       Iceland’s Viral Tourism Video We’ve been fans of Iceland Tourism’s Marketing Campaigns … Read more

What is Community Marketing?

community-marketing

While most marketing strategies have the goal of attaining customers, community marketing focuses on existing customers. Community marketing accomplishes the tasks of treating customers like people of value, rather than just numbers on a revenue sheet.   Benefits of Community Marketing An obvious benefit for businesses is that it increases customer loyalty. It increases customer … Read more