POW, PUSH & PULL: Content Marketing Videos

A simple framework to use while brainstorming content marketing videos is to divide your potential video content into 3 categories: Pow, Push & Pull. This is also known as the Hero, Hub, and Hygiene framework — but we prefer the 3 Ps — sounds more action-packed and less related to flossing. Planning your content marketing … Read more

2023 Social Media Holiday Calendar

january 2023 social media holiday calendar

Start planning your social media content for the whole year with our 2023 Social Media Holiday Calendar. This calendar lists a wide range of holidays your business can plan all kinds of content around, including video!  Download it, bookmark it or print it to help you and your team share timely content relevant to your … Read more

3 Holiday Video Ideas

If you’re looking for a way to conclude the year at work, we’ve got 3 holiday video ideas that’ll help your company both reflect AND celebrate. Because the end of the year is the perfect time to take stock of what your organization has accomplished and celebrate it: milestones reached, people helped or good times … Read more

Top 10 Best Testimonial Video Examples To Inspire Your Own

video testimonial

A testimonial video has many benefits over a standard promo video. The major one is that it builds trust. Reviews are always a great thing to share because they’re trusted by consumers, whether they’re good or bad. And if you can get your reviews on camera, you’ll be able to make an effective piece of … Read more

Customer Testimonial Video: Key Questions You Need To Ask

customer-testimonial-video-questions

If you’re looking for a piece of content that will expand your brand awareness, reach prospects in an engaging and trustworthy fashion, and act as a source of valuable feedback, a customer testimonial video is exactly what you need. A customer testimonial video is a step up from the classic sales pitch video, and we’ll … Read more

B2B Video Marketing 101

b2b video marketing

In search of a complete beginner’s guide to B2B video marketing? You’ve come to the right place! Today, we’ll explain what B2B video marketing is, why businesses should invest in it, and how to create your own B2B video marketing strategy and content…   As an overview, here are the 9 things we cover in … Read more

YouTube Video Ad Specs And Advertising Tips & Tricks

youtube video ad specs

If you’re ready to start advertising on YouTube, our quick start guide for YouTube video ad specs includes everything you need to know! Read on for helpful tips, tricks, and ideas on how to create a successful YouTube video campaign…   YouTube is a video sharing and social media platform that has become a household … Read more

The All-in-One Guide to LinkedIn Video Ad Specs & Strategies

linkedin video ad specs

LinkedIn video marketing can be an extremely effective way of generating leads, engaging with candidates and customers, and establishing yourself as a thought leader within your field. When creating content, it is important to know what the LinkedIn video ad specs are, such as the required size and what formats are supported. So in the … Read more

Top 5: May 2022

everything is going to be alright

How we feeling this month? Burnt out? Need a boost of motivation, or inspiration? Maybe just need a tiny bit of advice? Good news: our May Top 5 has got you covered…       #5. 103 Bits of Advice I Wish I had Known Unsolicited advice from a 70-year-old on everything he wished he … Read more

Top 5: April 2022

Here’s our Top 5 round-up of our greatest finds from April 2022. This month, we’ve included a video about the formula for viral videos, a star-studded sports marketing movie, and smart insights on outside-the-box marketing channels…   #5. Infographic: The Impact of Reddit Ads Thinking of branching out from advertising on the usual social channels? … Read more