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Marketer Monthly: December 2021

We’re sharing December’s Marketer Monthly a little early this month, as we’re planning to wrap things up a bit early this year… we wanna slide into holiday vacation mode ASAP. We hope you can do the same! Next week, we’ll post our annual Recap which will include a video remixing our favorite projects from 2021 … Read more

2022 Social Media Holiday Calendar


Want to get a jump start on your social media content? Get our free 2022 Social Media Holiday Calendar to get a whole year’s worth of ideas for posts. We’ve designed it with photos of EditMate’s native land (the eternally photogenic New Zealand) and included heaps of traditional holidays, corporate-y holidays, and just-for-fun holidays to … Read more

Marketer Monthly: November 2021


Hey! Can you believe it’s the end of November, already? This year has been a bit of a time warp for us — but it feels like it’s absolutely flown by.   Here’s the best stuff we’ve enjoyed this month:       Iceland’s Viral Tourism Video We’ve been fans of Iceland Tourism’s Marketing Campaigns … Read more

What is Community Marketing?


While most marketing strategies have the goal of attaining customers, community marketing focuses on existing customers. Community marketing accomplishes the tasks of treating customers like people of value, rather than just numbers on a revenue sheet.   Benefits of Community Marketing An obvious benefit of community marketing for businesses is that it increases customer loyalty. … Read more

Marketer Monthly: October 2021

Hey! We hope your October is going swimmingly. This month, we were over the moon to finally launch our new website, reveal our re-brand and show off our re-designed blog! We have posts that go wayyy back to 2016 but feature evergreen (always relevant!) content that businesses, marketers, and video nerds will appreciate. Be sure … Read more

Marketer Monthly: September 2021

Hey! How’s your September going? We’ve been fully embracing Fall, sporting sweatshirts with our flip flops and gorging on all things pumpkin and apple-flavored. You too? *pumpkin latte cheers* The end of September means the start of the busy season for many of our eCommerce clients (we see you, we’re excited about your holiday sales) … Read more

Marketer Monthly: August 2021

We bet you’re really gonna like the first article we rounded up for you this month… Why You Should Work Less and Spend More Time on Hobbies   Hey, the smart folks at Harvard Business Review said it first! When people don’t have time for hobbies, businesses pay a price. “Creative activity while away from … Read more

Marketer Monthly: July 2021

Ready for a quick round-up of our fave content from July? We predict this will be about a ~4 min read… so approximately 7 minutes shorter than Jeff Bezos’s space flight this week. Instagram to Focus Now on Video According to Adam Mosseri, Head of Instagram, the app will now be leaning into video after … Read more

3 Tips for Businesses Celebrating Pride Month

Pride Month is a great time to show that your company values inclusivity, diversity, and human rights. Lots of brands use EditMate to create awesome videos for Pride Month and over the years, we’ve noticed a few things about the most effective campaigns. So whether you’re creating a video or a blog post, before you … Read more

Marketer Monthly: May 2021

Hey! How has May been treating you? We’re fully vaccinated now (you too? *sore left arm high five*) — so with the world opening up, we’ve been out enjoying it. Plus, we’ve been working on brand new (hint hint) EditMate updates we’ll be revealing this summer… Until then, here’s a round-up of our favorite recent reads:   … Read more