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Top 5: May 2022

everything is going to be alright

How we feeling this month? Burnt out? Need a boost of motivation, or inspiration? Maybe just need a tiny bit of advice? Good news: our May Top 5 has got you covered…       #5. 103 Bits of Advice I Wish I had Known Unsolicited advice from a 70-year-old on everything he wished he … Read more

Top 5: April 2022

Here’s our Top 5 round-up of our greatest finds from April 2022. This month, we’ve included a video about the formula for viral videos, a star-studded sports marketing movie, and smart insights on outside-the-box marketing channels…   #5. Infographic: The Impact of Reddit Ads Thinking of branching out from advertising on the usual social channels? … Read more

Top 5: March 2022

Spring has arrived here in New England and it has us feeling like this. We hope you’re reading this with an iced coffee in hand and a bit of sunlight pouring into your (home?) office… Here are our Top 5 finds in March 2022:   #5. The Dropout Trailer Have you been watching The Dropout … Read more

Marketer Monthly: December 2021

We’re sharing December’s Marketer Monthly a little early this month, as we’re planning to wrap things up a bit early this year… we wanna slide into holiday vacation mode ASAP. We hope you can do the same! Next week, we’ll post our annual Recap which will include a video remixing our favorite projects from 2021 … Read more

2022 Social Media Holiday Calendar

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We’ve created a 2022 Social Media Holiday Calendar to help you plan your content… It’s designed with photos of EditMate’s native land (the eternally photogenic New Zealand) and includes heaps of traditional holidays, corporate-y holidays, and just-for-fun holidays to give you inspiration for highly shareable social media posts all year long. Scroll down to see … Read more

Marketer Monthly: November 2021

marketer-monthly-november-2021

Hey! Can you believe it’s the end of November, already? This year has been a bit of a time warp for us — but it feels like it’s absolutely flown by.   Here’s the best stuff we’ve enjoyed this month:       Iceland’s Viral Tourism Video We’ve been fans of Iceland Tourism’s Marketing Campaigns … Read more

What is Community Marketing?

community-marketing

While most marketing strategies have the goal of attaining customers, community marketing focuses on existing customers. Community marketing accomplishes the tasks of treating customers like people of value, rather than just numbers on a revenue sheet.   Benefits of Community Marketing An obvious benefit for businesses is that it increases customer loyalty. It increases customer … Read more

Marketer Monthly: October 2021

Hey! We hope your October is going swimmingly. This month, we were over the moon to finally launch our new website, reveal our re-brand and show off our re-designed blog! We have posts that go wayyy back to 2016 but feature evergreen (always relevant!) content that businesses, marketers, and video nerds will appreciate. Be sure … Read more

Marketer Monthly: September 2021

Hey! How’s your September going? We’ve been fully embracing Fall, sporting sweatshirts with our flip flops and gorging on all things pumpkin and apple-flavored. You too? *pumpkin latte cheers* The end of September means the start of the busy season for many of our eCommerce clients (we see you, we’re excited about your holiday sales) … Read more

Marketer Monthly: August 2021

We bet you’re really gonna like the first article we rounded up for you this month… Why You Should Work Less and Spend More Time on Hobbies   Hey, the smart folks at Harvard Business Review said it first! When people don’t have time for hobbies, businesses pay a price. “Creative activity while away from … Read more