In the ever-evolving landscape of recruitment and talent acquisition, companies are constantly seeking innovative ways to stand out and attract top-tier talent. One strategy that has gained prominence in recent years is Talent Branding. But, what exactly is Talent branding? What makes it different from Employer Branding? And why is it so crucial in today’s competitive job market?

Let’s explore:

What is Talent Branding?

Talent branding is not about a company’s products or services…

And it’s not about your overall mission and values as an employer, either.

It’s all about the individual employee experience.

While Employer Brand focuses on a company’s culture, values, and mission, as well as the wider benefits and opportunities it offers to all employees…

Talent Branding communicates what backs all of that up: the practices and experiences that show candidates how their individual talent will be valued, utilized, and developed while working at that company.

A Talent Brand focuses on an organization’s commitment to employee development and career growth, and how it can help employees advance their careers.

In other words, an Employer Brand answers the question: “Why is this a great place to work?”

But Talent Brand goes one step further and illustrates the answers to the questions “Why is this a great place to work FOR ME? How will I personally, and my unique talent & skills, progress from working here?”

For this reason, it is as actually much about retention as it is about acquisition.

And it’s important to not just say the various ways an employee is supported as a talent but to show them.

Talent Branding places its spotlight firmly on existing employees. Your content should be all about showing off your real employees and their real, authentic experiences working at the company.

Really, it’s all about nurturing and enhancing the employee experience within your organization.

A Talent Brand video from Beca, detailing one Senior Electrical Engineers’ experience at the company and how she works to develop and advance the talent on her team. This video was part of a series Beca created using EditMate, utilizing employee-generated videos to showcase various departments. 

Talent branding seeks to ensure that your current workforce is not only satisfied but also becomes a vocal advocate for your company’s workplace culture. Because of that, it can feed into and support your Employer Brand, too.

In fact, Talent Branding and Employer Branding can work hand in hand to create a comprehensive strategy.

A positive Employer Brand can attract top talent to your organization, while a strong Talent Brand can help retain and empower employees to become brand advocates.

In conclusion, in today’s job market where employees & job seekers are actively searching for a true connection to the company they’re working at or interested in,  investing in your Talent Brand (separate from, but in addition to your Employer Brand) is an investment in your organization’s future success.