If you’re planning to film a video on your phone, we’ve created this guide to provide you with everything you need to know to get started. We understand that all of the camera settings and video jargon can get a bit confusing (frame rates? 4k? gimbals?) so consider this video with Film Director Leef Parks … Read more
Today, we’re talking about 10 types of camera angles you can use to make sure you capture visually interesting & dynamic footage for your next video. Our clients often ask us for video tips, either to use themselves when they’re filming or share with their Mobile Crew that uploads video clips to their projects with … Read more
Good news: if you are using a phone to film a video, you have everything you need to record audio for your video, too! It’s super important to record high-quality audio, especially when filming interviews or testimonials. EditMate’s video editing service can always improve the sound of your video but it’s still best to record the … Read more
We’ve teamed up with Film Director Leef Parks to talk about a subject we all want to know: how to look good on video. Whether you’re creating a Year in Review Video, giving guidance for an Employee Spotlight, or planning to shoot a video interview with a customer, here are our best tips and tricks … Read more
When you hear the phrase “Year in Review video,” you probably think of big brands like Apple, Facebook, or Google that put together epic recaps for their giant companies at the end of each year. But did you know any business can make a great Year in Review video without having hundreds of employees or … Read more
If you need a step-by-step guide on how to shoot a video interview, you’ve come to the right place. Shooting an interview video can be a straightforward and effective way to produce video content for your brand. Whether you’re capturing customer testimonials or spotlighting employees for an employer brand series — here’s a list of … Read more
If you’re just starting out on your video-creating journey, you may be asking yourself: what is b-roll? Today, we’ll talk about what exactly b-roll is, why it’s an important part of any video, provide tips for filming it and share helpful video examples to help illustrate what b-roll can look like. In Episode 2 of … Read more
It’s easier than ever to shoot high-quality, vivid videos on your phone. And following a few best practices can elevate the quality of your videos even higher! We’re excited to be collaborating with Film Director Leef Parks to share these simple but super useful tips on how to film high-quality video with your phone… … Read more
Whether you’re using your pitch video to enter a startup competition, secure funding, apply to an accelerator, or introduce your new startup to the world — you only have a few minutes to capture the viewer’s attention and convince them that your business is a winner. How can you make sure that your video is … Read more
A video sales letter (VSL) is a well-established improvement upon a traditional sales letter. Created and made popular by Jon Benson, it can take a sales letter to the next level, improving audience engagement and, ultimately, sales. But exactly what is a VSL, and how do you write one? What is a VSL? First off, … Read more
Producing videos (and therefore understanding video composition) has become an important part of growing a business. Keeping up with changes in the digital landscape has everyone learning new skills to gain new customers and connect with their community… And now, video is on everyone’s to-do list. Whether you’re using it for a website, social media, … Read more
Last month, we partnered with Sailing Magazine to produce video content at the Miami International Boat Show, the largest boat and yacht event in the world. We filmed interviews on location (on location means in a real-life environment, not in a studio) on the sailboats, on the water at Museum Park Marina. Following our experience … Read more
The first question you might ask when looking for a creative and affordable video production company is how much does video production cost. Budget is usually a primary factor for most businesses when they’re searching. Because the market is highly competitive, it’s easy to find cheap video productions. It’s no secret that videos have … Read more
An explainer video is the #1 video every business, brand, and organization requires. In this post, we’ll show you how to outline an explainer video with a simple 6 point outline structure you can follow to create your own. In fact, we used this structure to create EditMate‘s explainer video! Whether you plan to use … Read more
Over the years, EditMate has evolved into a corporate video solution. While we’ve helped nearly every kind of business, brand, and organization create video, there are 2 major video production issues we’ve been able to help corporates solve. Keep reading to learn what they are and how we can help. The corporate video industry … Read more
Instagram Reels are 15 to 30-second clips set to music. They’re designed to be quick, fun, and authentic. They’re also the perfect way to share videos that humanize your business. Reels are Instagram’s answer to TikTok. And because Instagram wants to beat TikTok, Instagram’s algorithm currently GREATLY prioritizes sharing Reels… So creating them is currently … Read more
Did you know that YouTube is the world’s 2nd largest search engine? So not only should your business definitely be sharing videos on YouTube, but it’s important to make sure your YouTube videos actually get seen by your target audience. But SEO strategies are fundamentally different on YouTube, compared to other search engines like Google. … Read more
If there’s one thing we’ve learned from starting a business, building software, producing thousands of videos, or really, accomplishing just about anything… is that it’s helpful to break down big projects into small, digestible tasks. And after that, we looove to create a checklist with all those tasks because it’s weirdly satisfying to cross off each … Read more
If you’re in the food business, times are tough at the moment… People aren’t out sampling new food products at stores and events. Consumers aren’t crowding into restaurants. And the average person is being extra careful with their spending habits, even if they want to be supporting local small businesses. This means that now, more … Read more
Video is a huge part of both B2B and B2C Marketing. And that’s even more true at the moment, with everyone stuck at home. Just look at these facts: Video For B2B Marketing: 70% of business customers use video in their product purchase decisions. 64% of B2B marketers have found that using video has increased … Read more
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