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Instagram Video Cheat Sheet

In our last Marketer Monthly email, we shared the inside scoop about how Instagram is now leaning into video. For businesses creating videos, this means that Instagram is an excellent place to be sharing video content. The app will likely be prioritizing video in their algorithm, giving brands that are sharing videos more opportunity to grow … Read more

5 Tips for Instagram Reels

Instagram Reels are 15 to 30-second clips set to music. They’re designed to be quick, fun, and authentic. They’re also the perfect way to share videos that humanize your business. Reels are Instagram’s answer to TikTok. And because Instagram wants to beat TikTok, Instagram’s algorithm currently GREATLY prioritizes sharing Reels… So creating them is currently … Read more

Best SEO Practices When Uploading a Video to YouTube

Did you know that YouTube is the world’s 2nd largest search engine? So not only should your business definitely be sharing videos on YouTube, but it’s important to make sure your YouTube videos actually get seen by your target audience. But SEO strategies are fundamentally different on YouTube, compared to other search engines like Google. … Read more

Steal These 3 Holiday Video Ideas

Let’s face it: this year has been an absolute hot dumpster fire. Come December, we’ll probably all be thrilled to peace out of 2020… BUT as the holiday season approaches, we hope you have at least something to celebrate. Because the end of the year is the perfect time to take stock of what your company has … Read more

How to Produce a Video (with EditMate and a Check-list)

If there’s one thing we’ve learned from starting a business, building software, producing thousands of videos, or really, accomplishing just about anything… is that it’s helpful to break down big projects into small, digestible tasks. And after that, we looove to create a checklist with all those tasks because it’s weirdly satisfying to cross off each … Read more

Video Marketing for Food Businesses

If you’re in the food business, times are tough at the moment… People aren’t out sampling new food products at stores and events. Consumers aren’t crowding into restaurants. And the average person is being extra careful with their spending habits, even if they want to be supporting local small businesses. This means that now, more … Read more

Why Authentic Video Drives Conversion

We all know it’s true: relatable content is what sparks consumer trust and drives purchases. Super polished, overly scripted videos just don’t cut it anymore. Most consumers now see right through slick advertisements and celebrity endorsements.   For Gen Z in particular (those born after 1996), authenticity is everything.   According to a survey by WPEngine and … Read more