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Employer Brand Video Case Study


We’ve been thrilled to see how HR teams from all over the world utilize EditMate to produce Employer Brand Videos so today we wanted to share a Case Study from one of our favorite clients, Fletcher Building. 


Employer brand videos are an integral tool for humanizing an organization and helping companies attract the best talent.

And Employer Brand content created with employee-generated footage (videos featuring and filmed by real employees) has quickly become the most effective and authentic way to produce this type of video.

Employee-generated videos not only amplify your team’s real voices but they’re also a fun and creative way for HR teams to create recruitment, employee engagement, and internal communications content.


Case Study: How Fletcher Building Used EditMate to Produce Employer Brand Videos

With a market cap of nearly $4 billion NZD and more than 14,000 employees globally, Fletcher Building is Australasia’s largest building materials supplier.

With over 30 different business units within the organization, Talent Acquisitions Corporate Manager Mereula Nacewa was tasked with the job of creating over-arching Employment Brand videos that any of Fletcher Building’s Talent Acquisitions teams could use, to show off the wide variety of roles, teams, and business units.

Working with EditMate, Mereula filmed informal interviews with her iPhone, crowdsourced videos from employees and re-purposed b-roll from existing videos.

She used an Annual Package to produce professionally edited and on-brand employee-generated video series to share on LinkedIn, Facebook, and other channels to recruit more females into operational roles across Fletcher Building.

The series was also part of the company’s wider Inclusion and Diversity strategy.

Watch a few of the videos below and Contact Us to learn how EditMate can help your organization create authentic Employer Brand videos.





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