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What is DEIB?


Diversity, equity, inclusion, and belonging (DEIB) are essential components of a positive and thriving company culture.

DEI is a fairly well-known acronym but the “B” is a new but important addition.

And for HR, Employer Brand or Communications teams, it’s important to showcase how your organization actively prioritizes all 4: diversity, equity, inclusion, and belonging in your hiring practices, employee initiatives, and everyday company culture. 

By sharing your commitment to DEIB, you can attract and retain top talent, drive innovation and productivity, and ultimately, achieve business success.

This was a big focus of the SHRM Inclusion conference we attended recently, and it was stressed how vital DEIB is at any organization, to lead to the best business outcomes. 


So what is DEIB, exactly? Let’s break it down:


Diversity is essential for companies to thrive.

By recruiting and retaining employees with diverse backgrounds and perspectives, you can foster creativity, innovation, and problem-solving.

In addition, having a diverse workforce can help you better understand and serve your customers, which can give you a competitive edge.


Equity is critical to creating a fair and just workplace.

This involves ensuring that all employees have equal access to opportunities and resources, regardless of their social identities.

This means examining your policies, practices, and systems to ensure they are fair and unbiased, and that everyone has an equal chance to succeed.


Inclusion is key to creating a workplace where all employees feel valued and respected.

This involves fostering a culture of respect, empathy, and understanding, where employees feel comfortable expressing their opinions and being themselves.

By promoting inclusion, you can help employees feel more engaged, productive, and committed to their work.


Belonging is the feeling of being part of a community where you are accepted, valued, and respected.

By prioritizing belonging, you can create a workplace where employees feel a sense of connection and purpose.

This can lead to increased job satisfaction, engagement, and retention.


How to Share Your Commitment to DEIB

An excellent way to showcase commitment to DEIB is to show off your diverse community of real employees in engaging & relatable videos.

Providing social proof through videos helps attract better job candidates who share the same values and are a good fit for your company culture.

This leads to better job satisfaction, retention, and ultimately, better business results.

EditMate’s employee-generated video system provides a streamlined way to create authentic and on-brand videos for recruitment, talent acquisition, internal communications, marketing, and more. Watch our video examples here


In conclusion, DEIB is critical to building a positive and thriving company culture.

By prioritizing and showcasing your commitment to diversity, equity, inclusion, and belonging, you can attract and retain top talent, improve employee engagement, and build a stronger, more connected workforce. 

So, take the necessary steps to promote DEIB in your workplace and create a culture where everyone feels valued, supported, and empowered to do their best work.

Need help creating DEIB videos featuring your real employees? Contact us!

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