HUBweek is a week-long festival that brings together hundreds of events, installations, and conversations on art, science, health, and technology all around the city of Boston.
To capture and promote the event, HUBweek partnered with EditMate to create a full week of event recap videos.
The event recap videos were used to drive attendance, showcase sponsors, and promote the various events within the festival
Using EditMate’s technology and professional video editing service, HUBweek created daily event recap videos to share across their social channels.
How HUBweek Created Event Recap Videos with EditMate
Each night around midnight, the marketing team at HUBweek would start a project on our Dashboard, upload footage from the day, and click the “Request an Editor” button.
With our global network of Editors located across multiple time zones, their project would be assigned to an Editor in Australia or New Zealand.
By the following morning in Boston, USA… an edited recap video would be uploaded to their project, ready for HUBweek to share across their social media channels.
Everyone already knows why the classic post-event video is important: it lets your customers sell next year’s event, it’s perfect for showcasing your sponsors, it re-engages your attendees post-event, and it makes for great marketing material for future events.
But when you have an event running multiple days (like HUBweek), creating Daily Event Recap Videos is effective in even more ways…
The Value of Daily Event Recap Videos
1. For boosting attendance by leveraging your follower’s FOMO
Sharing a video of cool stuff that happened last year is way less powerful than sharing what happened yesterday.
The immediacy of daily recaps will boost registration because letting the audience see what they missed out on yesterday will compel them to buy a ticket for today.
2. Expanding your reach by tapping into your attendee’s network
With daily recaps, you’re providing engaging videos that your attendees can share without having to create their content.
They can easily share their event experience with their followers (and everyone at their office) and show them almost immediately what they’re seeing and learning with your almost-real-time video.
3. Increasing the ROI of your speakers and sponsors
Make it easy for your speakers and sponsors to promote their involvement in your event by featuring them in your Daily Recaps.
Their audience is likely way larger than yours and they will be thrilled to share a cool video that shows them on stage doing their thing, while it’s still relevant.
They’ll be promoting themselves and your event to your target market.
Daily recaps can make you stand out as an event organizer: not only do they provide added value to your attendees and speakers (free videos that are easy to share!)…. but they also work to market your live event by engaging your followers AND your attendees/speakers followers, while registration is still open.
Curious about creating video recaps for your next event?
CONTACT US to learn how we can make it happen.
