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How to make Instagram Story Ads

Instagram Story Ads are an excellent place for brands to reach new audiences and experiment with ephemeral content. With Stories, users can watch a full-screen vertical video and then simply swipe up to quickly learn about a product or brand. Stories are now growing 15x faster than feed based sharing. And according to Instagram, of the … Read more

3 Types of Videos Your Brand Needs

1. The Explainer Video Ah, the explainer video. The most obvious but the most important. This is the video that explains what your business is all about…. in 2.5 minutes or less. It’s perfect for your homepage, as an anchor on your social channels but also for cold emails to prospective customers, investors, journalists, and … Read more

How to Make Better Event Videos

We’re fresh off a full week of creating social videos for HUBweek, a “festival for the future”. Over 7 days, HUBweek brought together hundreds of events, installations, and conversations on art, science, health, and technology all over Boston, with the main HUB in City Hall Plaza. HUBweek: Day 1 Recap // 16×9 from EditMate on Vimeo. … Read more

How to Look Good on Video

How to Look Good on Video   OK, so it’s your time to shine on video. Whether you’re making a video for your own personal brand or you’ve been asked to be part of another businesses video… you may a little nervous. Not used to being in front of the camera?  No need to worry. … Read more

The Top 10 Reasons to Create Video Content

Why should you bother to create video content for your brand? Well, the stats speak for themselves: 1. Users digest video content 60,000 times faster than text. Plus, they hang around on sites with video for a full two minutes longer than those without. Mist Media reports that the average internet user spends 88% more time on a site … Read more

How to Shoot a Video Interview

Shooting an interview video is a straightforward and effective way to produce video content for your brand. Whether you’re interviewing happy customers, creating an interesting interview series on a subject related to your industry or filming your own team to explain what your business is all about — here’s a list of tips to help you learn how to prepare for … Read more

How to Shoot a Real Estate Video

If you’re a realtor, you should be utilizing the power of video. Here’s why: 73% of homeowners say they are more likely to list their home with an agent who offers to create a video of their property. (via National Association of Realtors) Including video in emails doubles the click-through rate and reduces opt-outs by 75 … Read more