EditMate as a Corporate Video Solution


Over the years, EditMate has evolved into a corporate video solution. While we’ve helped nearly every kind of business, brand, and organization create video, there are 2 major video production issues we’ve been able to help corporates solve. Keep reading to learn what they are and how we can help.   The corporate video industry … Read more

3 Holiday Video Ideas

The end of the year is the perfect time to take stock of what your organization has accomplished and celebrate it: milestones reached, people helped or good times had. And of course, our favorite way to do that has always been through video. We always create an annual recap of our favorite projects, watch 2020’s … Read more

5 Tips for Instagram Reels


Instagram Reels are 15 to 30-second clips set to music. They’re designed to be quick, fun, and authentic. They’re also the perfect way to share videos that humanize your business. Reels are Instagram’s answer to TikTok. And because Instagram wants to beat TikTok, Instagram’s algorithm currently GREATLY prioritizes sharing Reels… So creating them is currently … Read more

Best SEO Practices When Uploading a Video to YouTube


Did you know that YouTube is the world’s 2nd largest search engine? So not only should your business definitely be sharing videos on YouTube, but it’s important to make sure your YouTube videos actually get seen by your target audience. But SEO strategies are fundamentally different on YouTube, compared to other search engines like Google. … Read more

How to Produce a Video (with EditMate and a Check-list)

If there’s one thing we’ve learned from starting a business, building software, producing thousands of videos, or really, accomplishing just about anything… is that it’s helpful to break down big projects into small, digestible tasks. And after that, we looove to create a checklist with all those tasks because it’s weirdly satisfying to cross off each … Read more

Video Marketing for Food Businesses

If you’re in the food business, times are tough at the moment… People aren’t out sampling new food products at stores and events. Consumers aren’t crowding into restaurants. And the average person is being extra careful with their spending habits, even if they want to be supporting local small businesses. This means that now, more … Read more

Why Authentic Video Drives Conversion

We all know it’s true: relatable content is what sparks consumer trust and drives purchases. Scripted videos just don’t cut it anymore. Most consumers now see right through slick advertisements and celebrity endorsements.   For Gen Z in particular (those born after 1996), authenticity is everything.   According to a survey by WPEngine and the Center for … Read more