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Video Marketing for Food Businesses

food businesses

If you’re in the food business, times are tough at the moment…

People aren’t out sampling new food products at stores and events.

Consumers aren’t crowding into restaurants.

And the average person is being extra careful with their spending habits, even if they want to be supporting local small businesses.

This means that now, more than ever, food businesses need to get creative with their resources (and their budget!) to figure out how to get customers.


Recently, we teamed up with Branchfood to give a presentation to a group of food entrepreneurs on how they can use user-generated video to reach new audiences and market on a budget.

And today, we want to share it with our wider community.

In this presentation, you’ll learn:

  • why user-generated video is an especially useful tool right now
  • what type of videos food businesses can be producing
  • how to film videos at home and our best tips for capturing high-quality footage with your phone
  • how other food businesses are using social video and virtual event video recaps to market on a budget


Watch and listen to the full presentation here:


And watch the video examples we reference here, from real EditMate clients:


Superfrau used their phone and IGTV to share a tutorial on how to upcycle greek yogurt at home.



Coravin hosted The World’s Largest Virtual Wine Tasting using Zoom and Facebook Live, then created a recap video with user-generated video clips submitted by attendees.


Lastly, click HERE or the image below to view the presentation deck which includes helpful links and resources:


We hope it’s useful!

Want help getting started? Contact us to schedule a free demo and brainstorming session.


P.S. If you liked this post you might also like Producing Videos From Home: Tips for Filming with a Phone.

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