For talent acquisition teams, creating video content is an excellent way to attract and engage potential candidates. Videos are a powerful tool to showcase your company culture, highlight your employer brand, and provide an inside look at what it’s like to work at your organization. Here are 10 video ideas to consider:

1. Employee Testimonials

Showcase your employees and their experiences working at your organization. This can include interviews with staff members from different departments, sharing what they enjoy most about their job, and the company culture.

Get inspiration for creating an engaging employee testimonial video by watching these.

2. A Day in the Life

Highlight a day in the life of an employee at your organization. This could include footage of their daily tasks, interactions with colleagues, and any unique experiences they have during the day.

3. Virtual Office Tour

With remote work becoming more common, a virtual office tour can help potential candidates get a sense of your workspace and company culture.

4. Meet the Hiring Team

Introduce your hiring team and share what they look for in candidates. This can help candidates understand the hiring process and feel more comfortable when applying.

A “Meet the Hiring Team” video can humanize the job application process, make your brand feel more approachable, and ensure candidates feel connected to your organization when they apply for an open position. 

5. Company Culture Video

Highlight your company culture by showcasing your values, mission, and vision. This can include footage of company events, team-building activities, and employee engagement initiatives.

6. Job Description Videos

Create short videos that provide an overview of each job opening. These can help candidates understand the role and responsibilities and feel more confident when applying.

7. Q&A with Leadership

Host a Q&A session with your company’s leadership team. This can help candidates understand the company’s direction and values and provide insight into the company’s leadership structure.

8. Employee Benefits

Share your company’s benefits and perks with potential candidates. This can include footage of company events, team-building activities, and employee engagement initiatives.

9. Recruiting Events

Showcase your organization’s participation in recruiting events, such as job fairs or campus visits. This can help candidates see your organization’s commitment to finding top talent.

10. Industry Insights

Share insights and tips related to your industry to help candidates better understand the field they are entering. This can include interviews with industry experts, discussions with thought leaders, and tips on job search strategies.

These are just a few ideas to get you started.

By creating engaging video content, you can attract top talent and give candidates a unique look at your organization.

You can easily crowdsource video clips from your real employees to create video content that’s authentic, engaging & cost-effective using EditMate. 

Contact Us to learn how!