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How to Start Using Video for Internal Communications

video for internal communication

Video is a potent communication tool that can be used for a variety of purposes in businesses. In fact, video for internal communication has proven to be way more effective than any text-based format, just check out these stats:

  • Companies could recover $1,200 or more in productivity per employee per year by using more visuals in workplace communications.
  • Younger workers are twice as likely as baby boomers to use images and video to communicate in their own time, and two times more likely to want more visual communications at work.

There are many different types of internal communication videos that can be used in business.

Some of the most popular types of videos include training videos, onboarding processes, company culture ones, and announcements.

There are a few things to keep in mind when creating videos for internal communication, and we will cover all the elements to keep in mind before producing your first internal comms videos.


What are Internal Communication Videos?

Internal communication videos are a type of corporate video that is used to communicate with employees. These videos can be used to display company updates and new policies or to deliver training. They can also be used to increase employee engagement and promote company culture.

When creating an internal communication video, you must consider the audience and the message you want to communicate. Your videos should be clear, concise, and relevant to the audience.

They should also be entertaining and engaging to keep the viewers’ attention. By keeping these factors in mind, you can create an internal communication video that will effectively communicate with your employees.


Why is Video Important for Internal Communication?

In today’s business world, effective communication is more important than ever. And while there are many different ways to communicate, video is increasingly becoming the preferred method for many organizations. There are a few reasons why video is such an effective tool for internal communication.

First, it’s a great way to connect with geographically dispersed employees. With video conferencing, companies can easily hold meetings and provide training regardless of where their employees are located, which is particularly convenient for remote teams.

Also, video is a very visual medium, which can be helpful when conveying complex information or concepts. As a result, it can help to build stronger relationships between employees and improve overall communication within your organization.


Why Should You Use Video for Internal Communications?

There are many reasons to use videos for internal communications. For one, it’s a great way to engage employees and keep them informed about company news and developments. Video is also an effective way to share training materials and other important information.

Additionally, video can be used to create a sense of community and build team morale. And finally, video is simply more fun and engaging than traditional methods like email or text-based communication. 

That’s not it; According to a report by Oberlo, 91.4% of internet users worldwide watch videos every week. This means that all your employees are used to watching videos and, therefore, they will feel more engaged than reading long, boring guidelines on paper.

So, if you’re looking for a way to improve your internal communications, consider using video. It’s a compelling, engaging, and fun way to stay connected with your employees.


Benefits of Using Video for Internal Communications

There are several benefits to using video for communications. To start, video can help to break through the clutter of traditional written communications such as memos and email. It’s also an attention-grabbing medium that can help to captivate employees and ensure that your message is seen and heard.

But there’s more; here are the most powerful benefits of using video to communicate with the different teams in your company.


Video Appeals to Most Learning Types

In a business setting, video has become an increasingly popular means of conveying information and fostering communication – and that is because it appeals to multiple learning types.

Unlike text-based communication, which is primarily geared towards visual learners, video can incorporate visuals, auditory elements, and even kinesthetic elements.

This can help to engage employees who might otherwise tune out more traditional forms of communication. Additionally, video can be a more efficient way to communicate complex ideas, and it can be easily archived and referenced at a later date.

As businesses increasingly rely on remote workers and distributed teams, videos will likely become even more commonplace.


Creating Videos is not Expensive

The cost of creating videos has decreased significantly in recent years, making it a more attractive option to communicate with your employees.

You don’t need a big budget to create engaging, professional-looking videos. All you need is a little creativity and some basic equipment. For example, you can use your smartphone to shoot high-quality video footage. 

For example, EditMate offers a video editing service that makes it easy to turn videos captured on smartphones into on-brand internal communications video content that is ready to share. Among the best features, you can:

  • Crowdsource videos and photos from employees and store them in organized projects
  • Design and share custom Community Uploaders to invite employees and company stakeholders and contribute to videos
  • Watch, review, rate, and share uploaded content
  • Store brand guidelines and assets in your Brand Library
  • Instantly collaborate with your team with Chat Boxes
  • Request a professional Video Editor to edit your project with the click of a button

And what’s more, it is affordable, and you’ll be able to create endless high-quality videos to communicate with all staff members.

To make it easy to get started, you can get a free demo & consultation with one of our experts to show you all the features and help you put together an internal communications video strategy. 

So, don’t be discouraged if you don’t have a big budget. With a bit of creativity and a platform like EditMate, you can create great videos on any budget.

internal communication videos

Videos Capture Attention

Regarding internal communications, video is increasingly becoming the medium of choice. There are various reasons for this, but perhaps the most important is that videos have a way of capturing attention in a way that other forms of communication do not.

This is especially important in today’s workplace, where employees are constantly bombarded with information from all directions. A well-crafted video can cut through the noise and deliver your message directly to your employees.

A report by Gallup revealed that 51% of employees aren’t engaged in their workplace, while 13% are actively disengaged. And keeping them motivated is essential to remain productive.

And, when used correctly, video can be an incredibly powerful tool for internal communications and keeping your members of staff engaged.


Speaking is Faster than Writing, Hence it Saves you Time

Time is a precious commodity.

We all wish we had more daily hours to get everything done. And regarding internal communications, videos are an outstanding tool to help you save time. Because speaking is faster than writing, you can convey your message more quickly.

This is especially helpful when you need to share complex information or give updates on multiple projects.

In addition, video can help to build relationships and trust within your team. By seeing and hearing each other, team members can feel like they are part of a more personal connection, even if they are working remotely.


Best Tips for Making Internal Communication Videos

As anyone in the corporate world knows, internal communication is essential for keeping employees informed and engaged. However, traditional methods like memos and newsletters can often be dry and unengaging.

One way to make internal communication more fun and engaging is to create videos. Here are a few tips for making videos that will get employees’ attention:

  • Keep it short and sweet – The average person has a concise attention span, so it’s essential to make sure your videos are concise and to the point. Get straight to the point and use engaging visuals to drive home your message.
  • Be creative – After creating many videos, making them stand out and original is essential. Get creative with your visuals to really capture employees’ attention.
  • Appeal to emotion – Everyone loves a good story, so try to evoke some emotion in your videos. Whether it’s humor or heartwarming, employees will be more likely to remember a video that made them feel something.
  • Make it interactive – Don’t just put your message out there and expect employees to absorb it passively. Instead, make your videos interactive by including quizzes or polls encouraging employees to engage with the content.


By following these tips, you can create informative and engaging videos. So, get creative and start making videos capturing your employees’ attention!


Final Thoughts

As we move further into the 2020s, video is becoming an increasingly important communication tool for businesses of all sizes.

If you haven’t started using video internally yet, now is the time to get ahead of the curve and begin planning your strategy.

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