Overview
When HUBweek, Boston’s festival for innovation and creativity, needed a way to capture the energy of their event and amplify it’s impact with fast-turnaround event videos, they turned to EditMate.
By combining professionally shot and user-generated video with professional editing, HUBweek transformed raw footage into high-quality event recap videos — quickly and cost-effectively.
This case study explores how EditMate helped HUBweek amplify its reach, engage audiences, and maximize the value of its event content.
The Challenge
HUBweek, Boston’s festival for innovation and creativity, needed a way to showcase the energy, ideas, and experiences from their multi-day event.
They wanted high-quality event recap videos that could highlight key moments and extend the event’s reach beyond attendees—without the high cost of traditional video production.
The Solution
Using EditMate’s platform, HUBweek crowdsourced event footage from attendees, speakers, on-site videographers, and staff.
The EditMate team then transformed this raw content into polished, engaging event recap videos overnight, within 12 hours.
This quick turnaround allowed HUBweek to share daily highlights while the festival was still in full swing, maximizing engagement across social media.
The Results
- Increased Engagement: Event recap videos were shared across HUBweek’s social media channels, driving thousands of views and interactions.
- Extended Event Reach: The videos allowed audiences worldwide to experience HUBweek’s key moments, reinforcing its reputation as a must-attend event.
- Cost-Effective Storytelling: By leveraging EditMate’s streamlined editing services, HUBweek produced multiple high-quality videos at a fraction of traditional production costs.
Why It Worked
EditMate’s platform empowered HUBweek to create almost-real-time event videos that drove attendance, showcased sponsors, and boosted engagement on social media.
The result?
A dynamic, authentic representation of the festival that resonated with audiences both during the festival and long after the event ended.
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