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Marketer Monthly: November 2021

marketer-monthly-november-2021

Hey! Can you believe it’s the end of November, already? This year has been a bit of a time warp for us — but it feels like it’s absolutely flown by.   Here’s the best stuff we’ve enjoyed this month:       Iceland’s Viral Tourism Video We’ve been fans of Iceland Tourism’s Marketing Campaigns … Read more

The 4 Recruitment Videos Every Company Needs

  Did you know that 4.4 million American workers quit their jobs in September 2021? This acceleration shows that “The Great Resignation” that kicked off last Spring is not losing steam… Why is this happening? Because of 2 things: Social distancing created a sort of forced reflection period and many people have started to re-evaluate … Read more

3 Holiday Video Ideas

The end of the year is the perfect time to take stock of what your organization has accomplished and celebrate it: milestones reached, people helped or good times had. And of course, our favorite way to do that has always been through video. We always create an annual recap of our favorite projects, watch 2020’s … Read more

What is Community Marketing?

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While most marketing strategies have the goal of attaining customers, community marketing focuses on existing customers. Community marketing accomplishes the tasks of treating customers like people of value, rather than just numbers on a revenue sheet.   Benefits of Community Marketing An obvious benefit of community marketing for businesses is that it increases customer loyalty. … Read more

Marketer Monthly: October 2021

Hey! We hope your October is going swimmingly. This month, we were over the moon to finally launch our new website, reveal our re-brand and show off our re-designed blog! We have posts that go wayyy back to 2016 but feature evergreen (always relevant!) content that businesses, marketers, and video nerds will appreciate. Be sure … Read more

Marketer Monthly: September 2021

Hey! How’s your September going? We’ve been fully embracing Fall, sporting sweatshirts with our flip flops and gorging on all things pumpkin and apple-flavored. You too? *pumpkin latte cheers* The end of September means the start of the busy season for many of our eCommerce clients (we see you, we’re excited about your holiday sales) … Read more

Marketer Monthly: August 2021

We bet you’re really gonna like the first article we rounded up for you this month… Why You Should Work Less and Spend More Time on Hobbies   Hey, the smart folks at Harvard Business Review said it first! When people don’t have time for hobbies, businesses pay a price. “Creative activity while away from … Read more

Instagram Video Cheat Sheet

In our last Marketer Monthly email, we shared the inside scoop about how Instagram is now leaning into video. For businesses creating videos, this means that Instagram is an excellent place to be sharing video content. The app will likely be prioritizing video in their algorithm, giving brands that are sharing videos more opportunity to grow … Read more

Marketer Monthly: July 2021

Ready for a quick round-up of our fave content from July? We predict this will be about a ~4 min read… so approximately 7 minutes shorter than Jeff Bezos’s space flight this week. Instagram to Focus Now on Video According to Adam Mosseri, Head of Instagram, the app will now be leaning into video after … Read more

5 Tips for Instagram Reels

Instagram Reels are 15 to 30-second clips set to music. They’re designed to be quick, fun, and authentic. They’re also the perfect way to share videos that humanize your business. Reels are Instagram’s answer to TikTok. And because Instagram wants to beat TikTok, Instagram’s algorithm currently GREATLY prioritizes sharing Reels… So creating them is currently … Read more