3 Holiday Video Ideas

holiday video ideas

If you’re looking for a way to conclude the year at work, we’ve got 3 holiday video ideas that’ll help your organizations both reflect AND celebrate. The end of the year is the perfect time to take stock of what your company has accomplished and celebrate it: milestones reached, people helped or good times had. … Read more

Employee-Generated Video Guide

employee generated video guide

We’ve created this Employee-Generated Video Guide to help businesses quickly get up to speed on the value of employee-generated video content and learn how they can implement it into their employer branding & communications strategy. This type of content has proved to be super effective for both internal and external marketing campaigns and we love … Read more

3 Tips for Businesses Celebrating Pride Month

tips for businesses celebrating pride month

  Pride Month is a great time to show that your company values inclusivity, diversity, and human rights. Lots of brands use EditMate to create videos for Pride Month and over the years, we’ve noticed a few things about the best campaigns. So before you jump on the Pride content train, read our 3 Tips … Read more

10 Types of Camera Angles

10 types of camera angles

Today, we’re talking about 10 types of camera angles you can use to make sure you capture visually interesting & dynamic footage for your next video.  Our clients often ask us for video tips, either to use themselves when they’re filming or share with their Mobile Crew that uploads video clips to their projects with … Read more

POW, PUSH & PULL: Content Marketing Videos

A simple framework to use while brainstorming content marketing videos is to divide your potential video content into 3 categories: Pow, Push & Pull. This is also known as the Hero, Hub, and Hygiene framework — but we prefer the 3 Ps — sounds more action-packed and less related to flossing. Planning your content marketing … Read more

How to Record Audio for a Video with a Phone

how to record audio using a phone

Good news: if you are using a phone to film a video, you have everything you need to record audio for your video, too! It’s super important to record high-quality audio, especially when filming interviews or testimonials. EditMate’s video editing service can always improve the sound of your video but it’s still best to record the … Read more

How To Make a Year In Review Video That Highlights Your Company

how to make year in review video

When you hear the phrase “Year in Review video,” you probably think of big brands like Apple, Facebook, or Google that put together epic recaps for their giant companies at the end of each year. But did you know any business can make a great Year in Review video without having hundreds of employees or … Read more

Top 10 Best Testimonial Video Examples To Inspire Your Own

video testimonial

A testimonial video has many benefits over a standard promo video. The major one is that it builds trust. Reviews are always a great thing to share because they’re trusted by consumers, whether they’re good or bad. And if you can get your reviews on camera, you’ll be able to make an effective piece of … Read more

Customer Testimonial Video: Key Questions You Need To Ask


If you’re looking for a piece of content that will expand your brand awareness, reach prospects in an engaging and trustworthy fashion, and act as a source of valuable feedback, a customer testimonial video is exactly what you need. A customer testimonial video is a step up from the classic sales pitch video, and we’ll … Read more

How to Shoot a Video Interview

how to film a video interview

If you need a step-by-step guide on how to shoot a video interview, you’ve come to the right place. Shooting an interview video can be a straightforward and effective way to produce video content for your brand. Whether you’re capturing customer testimonials or spotlighting employees for an employer brand series — here’s a list of … Read more

B2B Video Marketing 101

b2b video marketing

In search of a complete beginner’s guide to B2B video marketing? You’ve come to the right place! Today, we’ll explain what B2B video marketing is, why businesses should invest in it, and how to create your own B2B video marketing strategy and content…   As an overview, here are the 9 things we cover in … Read more

YouTube Video Ad Specs And Advertising Tips & Tricks

youtube video ad specs

If you’re ready to start advertising on YouTube, our quick start guide for YouTube video ad specs includes everything you need to know! Read on for helpful tips, tricks, and ideas on how to create a successful YouTube video campaign…   YouTube is a video sharing and social media platform that has become a household … Read more

What is B-Roll?

editmate episode 2

If you’re just starting out on your video-creating journey, you may be asking yourself: what is b-roll? Today, we’ll talk about what exactly b-roll is, why it’s an important part of any video, provide tips for filming it and share helpful video examples to help illustrate what b-roll can look like.  In Episode 2 of … Read more

The All-in-One Guide to LinkedIn Video Ad Specs & Strategies

linkedin video ad specs

LinkedIn video marketing can be an extremely effective way of generating leads, engaging with candidates and customers, and establishing yourself as a thought leader within your field. When creating content, it is important to know what the LinkedIn video ad specs are, such as the required size and what formats are supported. So in the … Read more

How to Start Using Video for Internal Communications

video for internal communication

Video is a potent communication tool that can be used for a variety of purposes in businesses. In fact, video for internal communication has proven to be way more effective than any text-based format, just check out these stats: Companies could recover $1,200 or more in productivity per employee per year by using more visuals … Read more

What Is A UGC Video & Why User Generated Content Is Popular

ugc video

User-generated content, or UGC for short, is videos and images created by users of a service, brand, or product. UGC is more authentic and exciting to viewers nowadays than professionally-produced media, making it a popular choice for social media platforms.  There are many reasons why UGC is so widely used, from the ability to reach … Read more

How to Film High Quality Video on Your Phone


It’s easier than ever to shoot high-quality, vivid videos on your phone. And following a few best practices can elevate the quality of your videos even higher! We’re excited to be collaborating with Film Director Leef Parks to share these simple but super useful tips on how to film high-quality video with your phone…   … Read more