June is a time of celebration, reflection, and solidarity for the LGBTQ+ community and its allies. So today, we’re sharing 5 Pride Month video ideas that any organization can create to showcase their commitment to DEI&B.

Pride Month not only an opportunity to showcase support for diversity and inclusion but also a chance for employer branding and recruitment marketing teams to demonstrate their organization’s commitment to fostering an inclusive workplace culture.

Rather than creating content with impersonal text graphics and stock videos, a better way to showcase your company’s commitment to DEI&B is by featuring your real employees on video sharing their stories, providing guidance on how to be an ally, and showing real social proof of your organization’s dedication to inclusivity.

Video content has become an incredibly powerful tool for conveying messages, and in the spirit of Pride Month, here are five engaging video ideas tailored for employer branding & recruitment marketing teams to celebrate diversity and amplify LGBTQ+ voices within their organizations:

Employee Spotlight Series

Highlighting the diverse voices within your organization is a powerful way to showcase your commitment to inclusivity.

Create a series of short videos featuring LGBTQ+ employees sharing their personal stories, experiences, and insights about working in your company.

This not only humanizes your workforce but also serves as an inspiration to others within the LGBTQ+ community.

Allyship Training Videos

Develop a series of short videos focused on educating employees about allyship and how they can support their LGBTQ+ colleagues.

Cover topics such as pronoun usage, creating inclusive spaces, and standing up against discrimination.

These videos can be incorporated into diversity training programs or shared as standalone resources to promote a culture of allyship and respect.

An Allyship video nib Health Insurance created with EditMate and their real employee community. 

Pride Parade Recap

If your organization participates in local Pride parades or events, capture the energy and vibrancy of the occasion through a recap video.

Interview participants, showcase your company’s float or booth, and highlight the pride-themed decorations and activities.

This not only demonstrates your company’s visible support for the LGBTQ+ community but also fosters a sense of belonging among employees.

A high-energy recap video, showing off your organization’s sponsorship or participation in Pride Month events is a great way to showcase your company’s support of the LGBTQ+ community.

Diversity and Inclusion Panel Discussions

Organize panel discussions featuring LGBTQ+ employees, leaders, and allies discussing topics related to diversity, inclusion, and belonging in the workplace.

Record these discussions and create video highlights that can be shared internally with employees or externally on social media platforms.

These videos can serve as educational resources and promote meaningful dialogue within and outside your organization.

Pride Month Message from Leadership

Finally, create a video featuring messages of support and solidarity from your organization’s leadership team.

Whether it’s the CEO, HR director, or department heads, hearing directly from leadership about the importance of Pride Month and the company’s commitment to diversity and inclusion can have a profound impact on employees and stakeholders alike.

Pride Month Video Ideas Conclusion

As HR, employer branding & recruitment marketing teams strive to create authentic and inclusive workplaces, leveraging video content during Pride Month offers a unique opportunity to celebrate diversity, amplify LGBTQ+ voices, and foster a sense of belonging among employees.

By implementing these five video ideas, organizations can not only showcase their commitment to inclusivity but also inspire meaningful dialogue and positive change within their workforce and beyond. Happy Pride Month!