EditMate 
We’ve been thrilled to see how HR teams from all over the world utilize EditMate to produce Employer Brand Videos so today we wanted to share a Case Study from one of our favorite clients, Fletcher Building. Employer brand videos are an integral tool for humanizing an organization and helping companies attract the best … Read more
An employer brand is essentially what an organization communicates as its identity to both potential and current employees. It encompasses a business or organization’s mission, values, and culture. A great employer brand communicates and illustrates that the organization is a good employer and a great place to work. Today, we’re sharing why employer brand videos … Read more
How we feeling this month? Burnt out? Need a boost of motivation, or inspiration? Maybe just need a tiny bit of advice? Good news: our May Top 5 has got you covered… #5. 103 Bits of Advice I Wish I had Known Unsolicited advice from a 70-year-old on everything he wished he … Read more
If you’re searching for the best stock video sites to find footage for your next project, look no further. The EditMate team has been creating videos for brands big and small for years, and from our own experiences scouring the web for stock footage, we’ve put together this list of the absolute best stock video … Read more
Whether you’re using your pitch video to enter a startup competition, secure funding, apply to an accelerator, or introduce your new startup to the world — you only have a few minutes to capture the viewer’s attention and convince them that your business is a winner. How can you make sure that your video is … Read more
A video sales letter (VSL) is a well-established improvement upon a traditional sales letter. Created and made popular by Jon Benson, it can take a sales letter to the next level, improving audience engagement and, ultimately, sales. But exactly what is a VSL, and how do you write one? What is a VSL? First off, … Read more
Here’s our Top 5 round-up of our greatest finds from April 2022. This month, we’ve included a video about the formula for viral videos, a star-studded sports marketing movie, and smart insights on outside-the-box marketing channels… #5. Infographic: The Impact of Reddit Ads Thinking of branching out from advertising on the usual social channels? … Read more
We’ve been preaching about user-generated video since way back in 2015. Back then, it was a fairly new term to most folks and it required a lot of explanation. Now, with the popularity of Instagram Stories, TikTok, and LinkedIn videos everyone is familiar with user-generated video content. You’ve probably already watched one today! The fact … Read more
We’ve created this Employee-Generated Video Guide to help businesses quickly get up to speed on the value of employee-generated video content and learn how they can implement it into their communications strategy. This type of content has proved to be super effective for both internal and external marketing campaigns and we love helping our customers … Read more
Our employee spotlight video guide will provide you with easy-to-follow steps for producing videos that show off your team and business. Read on to learn about the benefits, uses, and steps you can follow to start planning an impactful employee spotlight video series for your company, and watch real video examples to get inspired… … Read more
Spring has arrived here in New England and it has us feeling like this. We hope you’re reading this with an iced coffee in hand and a bit of sunlight pouring into your (home?) office… Here are our Top 5 finds in March 2022: #5. The Dropout Trailer Have you been watching The Dropout … Read more
Hot off the press! Last week, SHRM, the Society for Human Resource Management featured EditMate in an article about Employee-Generated Videos. According to their website, SHRM serves as: “the voice of all things work, workers and the workplace. SHRM is the foremost expert, convener, and thought leader on issues impacting today’s evolving workplaces. With 300,000+ … Read more
Producing videos (and therefore understanding video composition) has become an important part of growing a business. Keeping up with changes in the digital landscape has everyone learning new skills to gain new customers and connect with their community… And now, video is on everyone’s to-do list. Whether you’re using it for a website, social media, … Read more
Last month, we partnered with Sailing Magazine to produce video content at the Miami International Boat Show, the largest boat and yacht event in the world. We filmed interviews on location (on location means in a real-life environment, not in a studio) on the sailboats, on the water at Museum Park Marina. Following our experience … Read more
The first question you might ask when looking for a creative and affordable video production company is how much does video production cost. Budget is usually a primary factor for most businesses when they’re searching. Because the market is highly competitive, it’s easy to find cheap video productions. It’s no secret that videos have … Read more
An explainer video is the #1 video every business, brand, and organization requires. In this post, we’ll show you how to outline an explainer video with a simple 6 point outline structure you can follow to create your own. In fact, we used this structure to create EditMate‘s explainer video! Whether you plan to use … Read more
This year, we’re tossing out our Marketer Monthly newsletter and creating something new: A Top 5 Link List. Each month, we’ll share 5 quick links. The link list will include a wide range of things including video production, business tips, marketing ideas, creative stuff, visual inspiration and beyond… Why the change? Well, 2 reasons: Our … Read more
Over the years, EditMate has evolved into a corporate video solution. While we’ve helped nearly every kind of business, brand, and organization create video, there are 2 major video production issues we’ve been able to help corporates solve. Keep reading to learn what they are and how we can help. The corporate video industry … Read more
To wrap up the year, we want to share our Annual Recap video that features an assortment of our favorite projects from 2021: And we must say, we were so impressed with our clients and the creative ways they utilized EditMate this year… From global virtual event recaps to target consumer profile videos … Read more
We’re sharing December’s Marketer Monthly a little early this month, as we’re planning to wrap things up a bit early this year… we wanna slide into holiday vacation mode ASAP. We hope you can do the same! Next week, we’ll post our annual Recap which will include a video remixing our favorite projects from 2021 … Read more
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