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How to Use Social Media for Employer Branding

social media employer branding

Social media has revolutionized the way businesses operate, and one area it has had a major impact on is employer branding.

Employer branding is the process of shaping the perception of your company among current and potential employees. 

Social media has made it easier than ever before to share your company’s culture, values, and mission with the world, and to create a positive image of your organization as a great place to work.

In this blog post, we’ll explore the impact of social media on employer branding & provide a 5 step plan for utilizing social media to spread the word about your employer brand…

1. Design a Social Media Strategy

The first step in leveraging social media for employer branding is to develop a social media strategy.

This should involve defining your target audience, setting goals and objectives, and identifying the platforms you’ll use to reach your audience.

Your social media strategy should also include a plan for creating and sharing content that accurately illustrates your employer brand.

We recommend including candid photo posts that showcase your company culture, videos that highlight employee success stories, planning around relevant social media holidays that show off your company values (like International Women’s Day), and infographics that provide insights into your industry.


2. Showcase Your Company Culture

One of the most effective ways to use social media for employer branding is to showcase your company culture.

This can involve sharing photos and videos of your workplace, highlighting employee events and activities, or sharing stories that showcase your company values.

By showcasing your culture on social media, you’ll be able to attract potential employees who align with your company’s mission and values.

You’ll also create a positive image of your organization as a great place to work, which can help you attract and retain top talent.

social media employer branding

Showcasing your company culture on social media can be as simple as sharing behind-the-scenes peeks of employees collaborating. 

3. Respond to Feedback

Social media is a two-way communication channel, which means that you’ll receive feedback from your audience.

Whether it’s positive or negative, it’s important to respond to feedback in a timely and professional manner.

By responding to feedback, you’ll demonstrate that you value your employees and are committed to creating a positive work environment.

You’ll also show that you’re responsive to the needs and concerns of your audience, which can help you build a loyal following on social media.


4. Encourage Employee Advocacy

Another way to leverage social media for employer branding is to encourage employee advocacy.

This involves empowering your employees to share their experiences and stories on social media, and to act as ambassadors for your company.

By encouraging employee advocacy, you’ll create a network of brand advocates who can help you attract top talent and improve your overall employer brand.

You’ll also demonstrate that you value your employees and trust them to represent your brand in a positive light.

Not sure how to transform your employees into advocates? Read our post that describes the 4 steps for implementing employee advocacy at your organization.


5. Monitor Your Brand

Finally, it’s important to monitor your employer brand on social media.

This means regularly checking for mentions of your company on social media platforms, and responding to any comments or feedback in a timely manner.

By monitoring your brand, you’ll be able to identify potential issues and address them before they become major problems.

You’ll also be able to identify areas where you can improve your employer brand, and take action to make positive changes.



Social media has had a significant impact on employer branding, and businesses that fail to leverage this powerful tool risk falling behind their competitors.

By developing a social media strategy, showcasing your culture, responding to feedback, encouraging employee advocacy, and monitoring your brand, you can create a positive image of your organization as a great place to work.

And ultimately, investing in your employer brand will ensure that your organization can attract AND retain top talent!

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