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Employee-Generated Employer Brand Videos in 5 Steps

employee-generated employer brand videos

In the digital age, a strong employer brand is essential for attracting top talent and building a positive company culture. One powerful tool in your arsenal is the employer brand video.

These videos provide a glimpse into the workplace, showcasing the company’s values, culture, and people.

If you’re looking to get started with creating employee-generated employer brand videos for your company, follow this comprehensive 5-step plan.


Step 1: Define Your Employer Brand

Before diving into video production, take the time to define your employer brand.

Identify your company’s unique values, culture, and what sets it apart from the competition.

Understanding your brand will help you craft a compelling narrative that resonates with your target audience – both potential employees and customers. 

Consider conducting employee surveys, focus groups, or interviews to gather insights and anecdotes that can be incorporated into your videos.


Step 2: Identify Key Messages and Themes

Once you have a clear understanding of your employer brand, identify key messages and themes that you want to convey through your videos. 

Ask this simple but important question: What makes your workplace special?

Is it a collaborative environment, innovative projects, or a commitment to diversity and inclusion? 

These themes will form the foundation of your video content and help create a cohesive narrative that aligns with your employer brand.


Step 3: Develop a Content Strategy

Crafting a compelling employer brand video involves more than just pointing a camera and hitting record. 

Develop a content strategy that outlines the types of videos you want to create, such as employee testimonials, day-in-the-life features, or behind-the-scenes looks at company events. 

HOT TIP: With every EditMate package, our creative team works with you directly to create a custom Video Content Strategy Plan that you can use throughout the year to produce videos for your organization.  

Consider the platforms where you’ll share these videos, too – whether it’s your company website, social media channels, or recruiting platforms – and tailor the content accordingly.


Step 4: Showcase Your People

People are at the heart of any company, so make sure to showcase your employees prominently in your videos. 

Feature authentic and diverse voices from various departments and levels within the organization. Highlight their experiences, career growth, and the impact they’ve made. 

Potential candidates want to see the faces behind the brand, and by showcasing your people, you humanize the workplace and make it more relatable.


Step 5: Harness the Power of Authentic Employee-Generated Video Content

While professional production brings polish to your employer brand videos, authentic employee-generated content adds a layer of credibility and relatability that resonates with your audience. 

Encourage your employees to share their own experiences, insights, and perspectives through video snippets. This could include brief interviews, day-in-the-life clips, or spontaneous moments captured on camera. 

Authenticity fosters a genuine connection with viewers, showcasing real people and real stories within your organization.

employee generated content for employer brand videos

Brainstorming with, featuring, and showcasing your employees in your video content strategy will lead to an authentic engaging, and robust employer brand video library.


Understanding The True Value of Employee-Generated Video

Employee-generated videos not only provide a unique behind-the-scenes perspective but also empower your team members to become brand ambassadors

Encourage them to share their videos on social media platforms, creating a ripple effect that extends your employer brand reach beyond traditional channels. 

This grassroots approach fosters a sense of community and authenticity that can’t be replicated with scripted content alone.


How to Implement an Internal Employee-Generated Video Campaign

To facilitate employee-generated content, consider implementing internal campaigns or contests that encourage participation. 

Provide guidelines and resources to ensure that the videos align with your brand messaging while still allowing for individual creativity. 

By tapping into the wealth of authentic experiences within your team, you’ll create a dynamic and engaging video library that reflects the diverse voices and personalities that make up your company culture.



Creating impactful employer brand videos requires careful planning and a strategic approach. 

By defining your employer brand, identifying key messages, developing a content strategy, showcasing your people, and investing in professional production, you’ll be well on your way to creating compelling videos that attract top talent and showcase the unique culture of your company. 

Creating employee-generated employer brand videos not only enhances authenticity but also demonstrates a commitment to transparency and openness. It showcases your organization as a place where individuals are valued and empowered to contribute to the narrative, fostering a positive and inclusive workplace culture.

As a bonus, it also lightens the workload on your production team, allowing for a more sustainable and continuous content creation process.

Remember, the goal is not only to recruit new employees but also to build a positive and lasting impression of your company in the minds of both current and potential team members.

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