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Top 8 Employer Brands on TikTok

employer brand tiktok

TikTok has emerged as a powerful platform for both marketing and employer branding.

Companies leveraging TikTok to showcase their workplace culture, employee experiences, and career opportunities are not only attracting top talent but also enhancing their brand image in a personalized, more authentic way.

Today, we’re highlighting some of the best employer brand content on TikTok and explaining how EditMate can help your organization achieve similar success.

Ready to get started? Let’s go!

Top 8 Companies Creating Great Employer Branding Content on TikTok

Aldi

Aldi has successfully leveraged TikTok to showcase the daily experiences of their employees.

Their content provides an authentic look at the work environment, featuring real employees sharing their perspectives on company culture and career growth.

As a leading supermarket chain, Aldi highlights its fast-paced and rewarding work environment in a fun and relatable way.

@aldicareersuk

There could be a perfect (career, obviously!) match for you in one of our Warehouses 👀 But which role will it be? #Aldi #AldiCareers #TeamAldi #JobTok #CareerTok #LoveIsland

♬ Love Island Theme – Love Island

Mars

Mars uses TikTok to highlight their company culture and provide insights into what it’s like to work for the global brand.

Their content features employees sharing their experiences, day-in-the-life videos, and fun moments at work.

With a focus on innovation and collaboration, Mars showcases how it fosters a creative and engaging workplace.

@lifeatmars

What will your one word be? Set a strong foundation for your career as part of our team. Learn more about how we support our Associates and join us. Check the link in our bio.

♬ original sound – Life At Mars

The Nitro Bar

The Nitro Bar, a trio of coffee shops in Rhode Island utilizes TikTok to grow its brand both locally and globally.

They use TikTok to showcase its energetic work environment, barista team, delicious drinks, and merch drops.

Their content includes employee takeovers, coffee-making tutorials, and fun team challenges, making the brand feel approachable and engaging to both customers and potential hires.

@thenitrobar

POND AVE WINTER TOUR 📍❄️☕️🤭 #rhodeisland #newportri #providenceri #coffeetok #supportsmallbusiness #coffeeshop #espresso #baristatok #coffeetiktok #icedcoffee #latte #newengland

♬ original sound – The Nitro Bar

TikTok

As the platform itself, TikTok leads by example in employer branding.

Their videos highlight internal events, employee experiences, and behind-the-scenes insights into working at the company.

They effectively use trends and viral challenges to make their workplace look exciting and inclusive.

@lifeattiktok

If you’re just starting your career, grab every chance to learn and level up your skills! 🚀 As a Business Development intern on the E-Commerce team, Luna’s seen how TikTok prioritizes training and development for interns just like full-timers. We’re all about equipping and supporting you to be your best self! 💪✨ #LifeAtTikTok #InternsOfTikTok #PhoneboothConfessions #internships

♬ original sound – Life At TikTok – Life At TikTok

 

Hogan Lovells

The law firm Hogan Lovells is making the legal profession more accessible through TikTok.

They post engaging videos about career opportunities while also showcasing their work environment.

The firm emphasizes diversity, inclusion, and mentorship, making the legal field more relatable.

@hoganlovellsearlycareers

Come with us to the Hogan Lovells Birmingham Office Open Day! Here’s what we got up to: 🍴 Networking Lunch 🎤 Welcome Presentation 💼 Partner & Counsel Panel 📚 Birmingham Case Study ☕ Break 🤝 Negotiation Workshop ✍️ Application Workshop 🗣️ Networking Reception Stay tuned for more events and information about the Birmingham office! HoganLovells OpenDay Birmingham CareerInLaw fyp

♬ original sound – Hogan Lovells Early Careers UK – Hogan Lovells Early Careers UK

Currys

Currys uses TikTok to share employee stories, behind-the-scenes footage, and fun moments at work, making their company an attractive place to work for potential job seekers.

Their content showcases tech enthusiasts and customer service teams in a very clever and funny way.

@currys

Water you waiting for, shop our epic deals now 💦 #bankholiday #deals #tech #prank #comedy #fyp

♬ original sound – Currys

 

Duolingo

Duolingo has mastered TikTok by personifying their mascot in humorous and relatable content.

Their posts incorporate trending challenges, helping them connect with a younger audience.

The company’s lighthearted and playful approach reflects its work culture.

@duolingo

it’s time to humble him #duolingo

♬ Brujeria – ✿

Ryanair

Ryanair is known for its witty and self-deprecating TikTok content, using humor and popular memes to engage viewers and showcase its workplace culture.

Their content often highlights behind-the-scenes footage of flight crews and airport staff.

@ryanair

he’s not worth it #ryanair #stitch w/ @katieaxx

♬ original sound – Ryanair

 

 

How EditMate Can Help You Create Employer Branding Videos for TikTok

While these companies have successfully built their employer brand on TikTok, not every company has the in-house resources to create high-quality video content.

That’s where EditMate comes in.

EditMate specializes in on-demand video editing services, making it easy for employer branding teams to create compelling TikTok content.

 

Here’s how we can help:

  • Professional Video Editing: Upload raw footage, and our expert editors will transform it into engaging, share-ready TikTok videos with a 48-hour turnaround.
  • UGC & Employee-Generated Content Tools: Empower your employees to create authentic videos that resonate with your audience and easily collect, store, and organize those videos in our Dashboard… and get them professionally edited! We handle the hard stuff for you.
  • Multiple Video Cuts for A/B Testing: Optimize performance by testing different versions of your videos.
  • Repurposing Content: Maximize ROI by adapting content for TikTok, Instagram Reels, LinkedIn, GlassDoor and anywhere else you need to share video.

 

With EditMate, employer branding teams can streamline their video content creation process and produce TikTok videos that engage, entertain, and attract top talent.

 

tiktok employer brand

Creating TikTok videos with your team can be a great way empower employees and provide an authentic look at what it’s like to work at your company.

Final Thoughts

TikTok has become a game-changer for employer branding, allowing companies to showcase their culture and connect with potential candidates.

Whether you’re a global brand or a local company, leveraging TikTok for employer branding can set you apart from competitors.

If you’re ready to create TikTok videos that capture attention and build your brand, EditMate is here to help.

Get started today!

 

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