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Marketer Monthly: August 2020

MM Aug 2020

Hey! How’s your August going?

We’ve been enjoying the last few weeks of summer here in Boston while social distancing, mostly on a boat.

AND we’ve been gearing up for a virtual event next month! We’ll miss visiting NYC for #DMWF this year, but our couch will have to suffice. ?

Until then, let’s get right into it…

How Brands are Using Instagram Reels

While Microsoft and Oracle have been eyeing up buying TikTok, Instagram decided to just copy it and call it their newest feature: “Reels”.

Reels have now been rolled out in over 50 countries and brands have already come up with clever ways to utilize the 15-seconds clips. Read this to get some inspiration and learn how Sephora, Red Bull and more are getting creative with Reels.

HOT TIP: Repurpose user-generated content to start experimenting with Reels for your business.

Facebook now lets Page owners monetize virtual events

With in-person gatherings canceled for the foreseeable future, many businesses are feeling a bit screwed. While big companies have the resources and manpower to host sophisticated online events, small businesses and entrepreneurs have fewer options.

But Facebook may have the solution.

Page owners can now host virtual events, promote them, and collect payment from participants directly through Facebook. And the best part is: Facebook will not collect any fees from paid online events for at least the next year. Learn more here.


10 Tips for Creating Effective Google Ads on a Small Budget

With all tradeshows, events, and in-person meetings on hold currently, we’ve been exploring new ways of marketing and getting EditMate introduced to the right audiences.

You too? Well, if Google Ads are something your team is currently tackling… you may enjoy this: 10 Tips for Creating Effective Google Ads on a Small Budget. ?

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