In today’s digital age, having a strong employer brand video presence on YouTube is paramount for attracting and retaining top talent. With platforms like YouTube gaining immense popularity, creating engaging video content has become a powerful tool for employer brand teams. YouTube is the #1 search engine for the younger generations and it is now where many job candidates look when researching a company or organization.

These Youtube videos will not only showcase your company culture but also offer an authentic glimpse into what it’s like to work for your organization. Whether you’re a startup, a mid-sized company, or a corporate giant, having a presence on YouTube can significantly enhance your employer brand.

Here are 10 essential videos every employer brand team should consider for their YouTube channel:

Introduction Video

Kickstart your YouTube channel with a compelling introduction video that encapsulates your company’s mission, values, and culture.

Use this opportunity to highlight what sets your organization apart and why prospective employees should consider joining your team.

Employee Testimonials

Feature testimonials from current employees sharing their experiences working at your company.

Authentic and genuine stories resonate with potential candidates, giving them insights into the day-to-day life within your organization and fostering trust in your employer brand.

An employee testimonial video for one of Beca Engineering‘s employer brand video series. 

Day in the Life Videos

Take viewers behind the scenes with “day in the life” videos that showcase various roles within your company.

Whether it’s a software engineer, marketing specialist, or HR manager, these videos provide valuable insights into the responsibilities, challenges, and rewards associated with different positions.

Office & Location Tours

Give prospective candidates a virtual tour of your office location and space.

Highlight the perks of living where your organization is located, key amenities, collaborative areas, and unique features that reflect your company culture.

A well-curated tour video can help candidates envision themselves working at your location and in your environment.

Be sure to include a range of clips featuring your employees sharing what they enjoy most about living in the area and working at your office location.

Recruitment Process Overview

Provide transparency into your recruitment process by creating an overview video.

Explain the steps involved, from application submission to onboarding, and emphasize your commitment to diversity, equity, and inclusion.

This is a great opportunity to share practical resume and interview tips for new applicants.

Company Events and Celebrations

Capture the spirit of your company’s events, team outings, and milestone celebrations.

These videos showcase your vibrant culture while demonstrating your investment in employee engagement and well-being.

Community Involvement and CSR Initiatives

Highlight your company’s involvement in community service projects and corporate social responsibility (CSR) initiatives.

Showcase how your organization is making a positive impact beyond the workplace, aligning with candidates who value social responsibility.

YouTube videos that recap your company’s service projects, events, and community involvement is a great way to showcase your organization’s values and culture.

Professional Development Opportunities

Illustrate your commitment to employee growth and development by featuring videos on training programs, mentorship opportunities, and career advancement initiatives.

Showcasing these opportunities reinforces your dedication to nurturing talent within your organization.

Leadership Messages and Insights

Share insights and perspectives from company leaders through thought leadership videos. Address industry trends, organizational goals, and the company’s vision for the future.

This helps candidates understand the strategic direction of your company and align their career aspirations accordingly.

FAQs and Q&A Sessions

Address common questions and concerns from prospective candidates through FAQ videos or live Q&A sessions.

Providing informative content helps candidates make informed decisions about joining your organization and fosters a sense of trust and transparency.

Employer Brand YouTube Videos Conclusion

Incorporating these essential videos into your YouTube channel can significantly enhance your employer brand and attract top talent to your organization.

Remember to maintain authenticity, showcase diversity, and stay true to your company’s values throughout your video content.

By leveraging the power of video, you can effectively communicate your employer brand story and stand out in a competitive talent market.

Start creating compelling videos for YouTube today and watch your employer brand soar to new heights!