Get more eyeballs watching your videos with these 5 ways to promote videos for free.

You already know video should be part of your content and marketing plans:

• 51% of marketing professionals worldwide name video as the type of content with the best ROI.
• Social video generates 1,200x more shares than text and images combined (!!!)
• After watching a video, 64% of users are more likely to buy a product online

And hopefully, you’ve already taken action and produced some awesome videos.

But, now what?

To avoid hearing crickets and cringing at disappointing view counts, you need to plan how you will promote your new video.

Beyond pumping money into ads, there are other ways to get people watching and sharing it — for free!

Here are our favorite 5 ways to promote videos for free:

1. Put your video thumbnail on your email signature and at the bottom of your email newsletters

You’re emailing folks daily, so why not give them an opportunity to watch your new video?

While you can’t embed videos in email, you can use an image thumbnail, or a text link that encourages people to click and watch.

Better yet, create a fun little .GIF and insert it into your email newsletter to get people’s attention.

Plus: Attaching a video in an email can lead to a 200-300% increase in CTR.

HOT TIP: When you work with EditMate, we can create custom thumbnails or gifs to help you share your final videos in emails

Pinning a tweet keeps that content at the top of your Twitter profile and increases exposure when people are checking out your account.

Pin your video there as a simple way to attract more viewers.

Same goes for pinning it on your Instagram and TikTok profile, and “featuring” it on your LinkedIn Company Page.

Here’s what it looks like on our Twitter profile:

Video is no longer a hot new trend, it’s a necessity.

However, this means your video will have A LOT of competition when it comes to YouTube.

Therefore, you want to optimize its discoverability by nailing the SEO.

Here are 6 ways to start:

• Put your target keyword in the video title, description, tags nd including #hashtags helps too
• Craft a detailed description with additional keywords and timestamps, linking to related content when possible.
• Add a compelling custom thumbnail and organize the video into playlists
• Encourage engagement through likes, comments, and shares, as these metrics signal to YouTube’s algorithm that your content is valuable.
• Add captions and upload a transcript. This will give search engines plenty of text to crawl to find your video and direct viewers to it
• And of course, promote the video on other platforms to increase traffic.

HOT TIP: When you fill out your project creative brief on the EditMate Dashboard, note that you would like captions and a transcript file included. Your EditMate editor will deliver that to you with your final cuts!

5. Share it directly with relevant communities

Are you part of a marketing group on LinkedIn? A mastermind group on Facebook? Contributing to a Subreddit that’s related to your industry?

Share your video there!

Make sure you’re actively engaged in these communities first (you want to make sure you have a full understanding of the topics discussed and be commenting on other people’s posts, too) and then share your video and ask for feedback!

You’ll be surprised how many people will re-share it, get interested in your organization, and help you spread the word.

Conclusion: 5 Ways to Promote Videos for Free

Sometimes when we share things on social media, it feels like we’re using a loudspeaker…

But with organic reach rapidly dwindling, it’s more like a whisper only a few people are actually hearing. (Organic posts from LinkedIn company pages typically reach only 2–3.84% of followers!)

That’s why it’s important to get creative with how you promote your content and remember to repurpose and reshare your videos, in new and different ways. 

Follow our 5 tips promote your videos and you will be on your way to reaching new audiences, strengthening existing relationships, and maximizing your creative content — for free!