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4 Employer Brand Video Ideas for Mental Health Month


Mental Health Month is a great time for employer brand teams to highlight what their organization does to support its employees’ well-being and showcase that on video.

May is Mental Health Month, a time dedicated to raising awareness, reducing stigma, and promoting mental health and well-being.

And for employer brand teams, leveraging employee-generated video content is a powerful way to celebrate Mental Health Month and foster a supportive workplace culture. 

Here are 4 engaging video topics that employer brand teams can use to create employee-generated content to shine a spotlight on mental health:



Mental Health Stories

Encourage employees to share their mental health journeys, highlighting challenges they’ve faced, coping strategies they’ve employed, and the importance of seeking support.

These authentic stories humanize mental health experiences, foster empathy, and inspire others to prioritize their well-being.

Whether it’s overcoming anxiety, managing depression, or navigating burnout, these videos demonstrate resilience and promote a culture of openness and understanding.

Sharing employee’s personal stories of how they prioritize their mental health can help foster a healthy and inclusive company culture.



Wellness Tips from Our Team

Invite employees to share their favorite self-care practices and wellness tips for maintaining mental well-being.

From mindfulness exercises to healthy habits and stress-relief techniques, these videos offer practical advice and inspiration for viewers.

Whether it’s taking breaks, practicing gratitude, or setting boundaries, these tips empower employees to prioritize their mental health and create a culture of self-care within the organization.

To celebrate Mental Health Month, nib got their employee community from around the world (from their marketing manager to their CEO!) involved in sharing their own personal wellness tips. 



Stories of Connection and Community

Highlight the importance of social support networks and mental health resources within the organization by featuring employee testimonials and stories.

Whether it’s the impact of employee resource groups, peer support networks, or mental health initiatives, these videos showcase the power of connection and solidarity in promoting mental well-being.

By sharing personal experiences and success stories, these videos encourage employees to reach out for support and foster a sense of belonging and inclusivity.


Mental Health Month Recap

If your company has organized special employee initiatives and activities to help celebrate Mental Health Month (and you should!), create a fun recap video to highlight the month’s events.

To do this with employee-generated videos, ask your team members to film short video clips at all activities and events, collect those clips, and add an upbeat music track to create a recap video perfect for sharing on social media.

This kind of video is a perfect way to showcase your commitment to mental health on both your internal and external channels, letting your employees far and wide see what’s going on and show prospective job candidates what it’s like to work at your organization. 


Conclusion: Employer Brand Video Ideas for Mental Health Month


By harnessing employee-generated video content, employer brand teams can create meaningful and impactful videos that celebrate Mental Health Month, raise awareness, and promote well-being within the organization. 

These videos highlight the importance of mental health and foster a supportive and inclusive workplace culture where employees feel valued, understood, and supported in their mental health journey. 

These video ideas will also act as great pieces of employer brand content for Mental Health Month and all year round, as they showcase your organization’s commitment to fostering a healthy environment and company culture.

Let’s continue to prioritize mental health in the workplace and create environments where everyone can thrive.

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