What is DEIB?


Diversity, equity, inclusion, and belonging (DEIB) are essential components of a positive and thriving company culture. DEI is a fairly well-known acronym but the “B” is a new but important addition. And for HR, Employer Brand or Communications teams, it’s important to showcase how your organization actively prioritizes all 4: diversity, equity, inclusion, and belonging … Read more

What is Talent Branding?

what is talent branding

In the ever-evolving landscape of recruitment and talent acquisition, companies are constantly seeking innovative ways to stand out and attract top-tier talent. One strategy that has gained prominence in recent years is Talent Branding. But, what exactly is Talent branding? What makes it different from Employer Branding? And why is it so crucial in today’s … Read more

Employee-Generated Video Guide

employee generated video guide

We’ve created this Employee-Generated Video Guide to help businesses quickly get up to speed on the value of employee-generated video content and learn how they can implement it into their employer branding & communications strategy. This type of content has proved to be super effective for both internal and external marketing campaigns and we love … Read more

10 Ideas for Talent Acquisition Videos


For talent acquisition teams, creating video content is an excellent way to attract and engage potential candidates. Videos are a powerful tool to showcase your company culture, highlight your employer brand, and provide an inside look at what it’s like to work at your organization. Here are 10 video ideas to consider:   1. Employee … Read more

3 Tips for Businesses Celebrating Pride Month

tips for businesses celebrating pride month

  Pride Month is a great time to show that your company values inclusivity, diversity, and human rights. Lots of brands use EditMate to create videos for Pride Month and over the years, we’ve noticed a few things about the best campaigns. So before you jump on the Pride content train, read our 3 Tips … Read more

The Power of Employee Advocacy in Building an Employer Brand

employee advocacy employer brand

In this post, we’ll explore the power of employee advocacy in building a strong employer brand. We’ll detail what employee advocacy is, why it’s important and guide you through a strategic plan for implementing it at your organization.    In the current job market, a strong employer brand is essential for attracting and retaining top … Read more

Why Authenticity Matters in Employer Branding

authenticity employer branding

Authenticity has been a buzzword in marketing for years, but recently it’s emerged as vital for employer branding specifically. In today’s job market, a strong employer brand has become a critical factor for companies to attract top talent. In this ultra-competitive age where organizations have to worry about quiet quitting, the long-term effects of the … Read more

How to Start Using Video for Internal Communications

video for internal communication

Video is a potent communication tool that can be used for a variety of purposes in businesses. In fact, video for internal communication has proven to be way more effective than any text-based format, just check out these stats: Companies could recover $1,200 or more in productivity per employee per year by using more visuals … Read more

Employer Brand Video


An employer brand is essentially what an organization communicates as its identity to both potential and current employees. It encompasses a business or organization’s mission, values, and culture. A great employer brand communicates and illustrates that the organization is a good employer and a great place to work. Today, we’re sharing why employer brand videos … Read more

Employee Spotlight Video Guide and Real Examples

employee spotlight video

Our employee spotlight video guide will provide you with easy-to-follow steps for producing videos that show off your team and business. Read on to learn about the benefits, uses, and steps you can follow to start planning an impactful employee spotlight video series for your company, and watch real video examples to get inspired…   … Read more

The 4 Recruitment Videos Every Company Needs


If your company is actively hiring, then it’s time for your HR or Employer Brand team to create Recruitment Videos. Read on to learn about recruitment marketing, why it’s particularly important right now, and get ideas for types of 4 recruitment videos you can make.   Did you know that 4.4 million American workers quit … Read more

5 ways HR, Employer Brand and Internal Communications teams are using User-Generated Video

user generated video for HR and communications

In a world that’s increasingly reliant on remote workers, user-generated video has come to be an effective way for businesses to boost employee engagement and increase the connection between teams that are no longer working in the same office. Read on to learn 5 ways HR, Employer Brand, and Internal Communications Teams are now using … Read more

The Value in Authentic Employee Communications


Authenticity is everything in marketing: whether you’re talking to customers, fans, followers, or employees. And utilizing user-generated video is the simplest way to create authentic employee communications content. This blog post breaks down why and how businesses and organizations can use user-generated video for their HR, Employer Brand, Employee Engagement, and Internal Communications content…   … Read more

Employee-Generated Video

employee generated video

While your marketing team is of course familiar with video marketing, Employee Generated Video may be a new concept… This new form of content is a fresh and easy way to create videos for both internal communications and external marketing. It’s easier than ever to record high-quality video on a SmartPhone and now, with the … Read more