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How to Work with a Video Editor

Not to toot our own horn anything — but people are really into EditMate’s Video Editing Service. Here’s what a few said after wrapping up a project: | “I loooove it! No changes needed to music or content. Thanks team – as always, love ya work.” – Marketing Manager at The International Travel College of New Zealand … Read more

2019 Guide to Social Media Video Specs

Video is showing up and blowing up on every social media platform in 2019. But, it can be tricky to edit and format your videos to suit each and every channel. That’s why we’ve put together this simple guide that breaks down everything you need to know to share videos on Facebook, Instagram, Twitter and LinkedIn. Read … Read more

Best Stock Video Sites

Best Stock Video Websites   When starting an EditMate project, our clients upload a range of footage: mobile video clips collected via the EditMate app, old video content they want to re-purpose and brand new footage their employees or customers have shot themselves. Sometimes more footage is needed so an EditMate Editor can create an … Read more

How to Optimize Videos for Instagram

The Instagram platform boasts 800 million monthly and 500 daily active users. And when Instagram first introduced video in June 2013… more than 5 million (!!!) were shared in the first 24 hours. Ryan Holmes of Hootsuite recently noted in Forbes how Marketers have recognized the power and potential of the Platform: “With an audience that skews young … Read more

How to Optimize Videos for Facebook

You’ve probably already noticed but Facebook has been seriously emphasizing video content lately. It’s why you’re constantly seeing videos all over your feed. And it’s is motivating marketers to produce more videos than ever. But how do you optimize your videos so they’ll reach people on Facebook as efficiently as possible? To start, it’s key to remember that … Read more

How to Optimize Videos for YouTube

YouTube is the OG for watching videos online. In 2018, it remains King with more than one billion users. Plus, it recently amped up it’s features where it counts most: the mobile app. The redesign brought a cleaner look, adjustable viewer and the ability to watch videos in portrait mode. Since YouTube is also used as a search engine … Read more

Best Practices for Social Video

Before we get started, let’s break down the relatively new term, “social video”. At EditMate, we define social video as: any digital video that is designed to be viewed and shared on social media. Distinctly different from TV Commercials, social videos are created knowing that they’ll be viewed in a social media feed, needing to fight for … Read more