Your employer brand is more than just a logo and a careers page — it’s the vibe, the energy, the story of what it’s really like to work at your company.

And job seekers? They’re paying attention.

Every interaction they have with your brand — whether it’s on social media, your website, or a job review site –shapes their decision to apply (or keep scrolling).

So, how do you make your employer brand stand out? By keeping it genuine. And nothing screams authenticity like Employee-Generated Content (EGC).

Real employees, real stories, real experiences — packaged up into content that attracts top talent and gets your current team more engaged.

Here’s how to use EGC to take your employer brand from “meh” to magnetic:

1. Bring Your Career Site to Life with EGC

Your career site isn’t just a place to list open roles—it’s where potential hires go to feel what it’s like to work at your company.

And let’s be honest, stock photos of people shaking hands won’t cut it. Instead, let your employees do the talking.

Here’s how:

• Employee Testimonials – Written quotes are great, but video is even better. Ask employees questions like:
  • Why did you choose to work here?
  • What’s your favorite part of the job?
  • How has your career grown at this company?

• Day-in-the-Life Videos – Give candidates a sneak peek into different roles. What does a day on the sales floor, in the warehouse, or at HQ look like? Here’s a YouTube Short we made to show off the freedom all of our team members enjoy working remotely:

• Culture Spotlights – Showcase what makes your company unique, whether it’s team outings, employee resource groups (ERGs), or cool office traditions.

2. Turn Employees into Brand Ambassadors on Review Sites

Think of job review sites like Yelp—but for workplaces.

And guess what? Job seekers are reading them.

A whopping 86% of candidates research company reviews before applying.

That means maintaining a positive presence on sites like Glassdoor and Indeed is a must.

Encourage employees to share their honest experiences (no scripting, please).

You can even feature standout reviews on your career site or social media to reinforce your company culture.

PRO TIP: Recognize and celebrate employees who leave thoughtful reviews — it shows you value their voice.

3. Make Social Media a Stage for Employee Stories

If your employer brand isn’t on social media, does it even exist? (Kidding. Kind of.)

Social platforms are where candidates go to get a behind-the-scenes look at your company.

Here’s how to make EGC a key part of your social strategy:

• Employee Takeovers – Let employees run your Instagram Stories, TikTok or LinkedIn for a day to share their experiences.
• Feature ERGs & Employee Wins – Shout out Employee Resource Groups, work anniversaries, and major milestones with employee-submitted photos and videos.
• Create a Branded Hashtag – Encourage employees to post their own content using a company-specific hashtag. This builds a library of organic, shareable content.

Give Your Team the Tools to Create

EGC isn’t just about asking employees to post—it’s about making it easy for them.

Provide guidance on how to capture great content, create a space where they feel comfortable sharing, and highlight the best submissions.

Not sure where to start? That’s where EditMate comes in.

We help companies like yours turn raw employee footage into polished, on-brand videos—so you can attract top talent and keep your current team engaged.

Want to work together and make some magic?

Get a sneak peek of our software AND learn how we help companies enjoy a 71% content creation cost savings by booking a free demo!