In this post, we’ll share 5 videos People Teams should make in Q4 to showcase company culture, celebrate achievements, and set the stage for a strong start to 2026. These employer branding videos—from thank-you messages to department spotlights—will help your team create authentic, engaging content that resonates inside and outside your organization.

Q4 is quickly approaching.

You’ve got goals to hit, open reqs to fill, and holiday parties to plan… but you also have a golden opportunity to tell your company’s story with video before the year wraps up.

People & Employer Brand Teams, this is your moment.

Employees are feeling reflective, leadership is gearing up to share wins, and your audience (yes, future candidates included) are about to spend a lot of time scrolling on their phones during Thanksgiving travel and holiday downtime.

So what videos should you prioritize in Q4?

Here are 5 easy, high-impact ideas to knock out before the ball drops on 2025:

1. The “Thank You” Employer Branding Video

Around Thanksgiving, show some gratitude.

A short “thank you” message from leadership or even a simple compilation of employees saying what they’re thankful for goes a long way.

It humanizes your brand, boosts morale, and gives you heartwarming content to share across LinkedIn, internal channels, or even your careers page.

Pro tip: Keep it short and sweet—30 seconds of genuine smiles and authentic voices beats a polished speech every time.

2. The End-of-Year Recap Video for People Teams

This is the big one.

A recap video gives your org the chance to highlight wins, milestones, and moments from the past year.

Think: new offices opened, DEI initiatives launched, big product releases, community events, employee recognition, all of it.

Done right, this becomes a time capsule for your culture.

It’s not just about celebrating—it’s about reminding employees why they love working here and showing future candidates that your company is building momentum.

3. Department Spotlight Recruitment Videos

Hiring in 2026? Start laying the groundwork now.

Spotlight a department you know will be expanding soon—whether it’s engineering, retail, or customer success.

These videos should focus on real employees telling their stories: what they do day-to-day, why they love their team, and what they’re excited about next year.

This kind of authentic storytelling makes recruiting content so much easier down the road because you’ve already got the video assets banked.

4. Holiday Culture Video for Social Media

December is festive—so capture it.

Showcase your holiday party, team traditions, or even just employees decorating the office.

This kind of content is light, fun, and highly shareable (especially on your social channels that may be looking a bit stale!)

Plus, it shows candidates that your company culture isn’t all KPIs and Zoom meetings.

It’s a place where people connect, celebrate, and yes… maybe wear questionable holiday sweaters.

5. The “Looking Ahead” Video From Leadership

Cap things off by turning the camera forward.

Ask leaders and employees: What are you most excited about for 2026?

It’s simple, but powerful.

Sharing future plans creates anticipation, builds buy-in, and signals to potential candidates that your company is growing and future-focused.

Plus: this kind of video is perfect for putting your leadership team front and center, letting them share a message that feels personal, approachable, and human

5 Videos People Teams Should Make in Q4: Wrap-Up

If you only make 5 videos in Q4, make them these.

They’ll help you:

• End the year with gratitude

• Showcase your culture

• Prep your recruiting pipeline

• Build excitement for 2026

And the best part? None of these need a Hollywood crew or a massive budget.

You can crowdsource the footage from your employees and get it professionally edited (hi 👋, that’s what we do) into polished, share-ready videos in just a couple of days.

Because when you hit “post” on New Year’s Eve, you’ll want your brand looking its best.