Why Brands Are Encouraging You to Vote

Brands are now looking to align themselves with voter registration initiatives ahead of the U.S. presidential election. So this month, you’ve probably noticed dating apps and retailers are now encouraging you to vote.

Why? Studies show that consumers are more loyal to brands that take a clear stance on issues they care about, per Harvard Business Review.

See the creative ways brands like Patagonia, OkCupid, Spotify, and AirBnB are getting voters to the polls here and start brainstorming ways your company can start it’s own internal or external campaign. (Hint: user-generated video can help).

How to Improve Your Email Marketing Strategy

If like us, you’ve been planning your Q4 content strategy, you’ve probably been brainstorming email marketing campaigns too.

This simple infographic breaks down the key rules to follow to create a successful campaign, like: write in the second person, talk about benefits not features, and format your email body for skimmers.

Read it for a quick refresher and then subscribe to our newsletter and let us know how we’re doing 😉

Marketers now have more space and time

2 updates happened this month that means marketers now have more time/space to communicate their messages on social:

1. Instagram extended the max length of a Reels video from 15 to 30 seconds.
2. Facebook removed the 20% text limit on ad images