Video is showing up and blowing up on every social media platform in 2019.

But, it can be tricky to edit and format your videos to suit each and every channel.

That’s why we’ve put together this simple guide that breaks down everything you need to know to share videos on Facebook, Instagram, Twitter and LinkedIn.

Read on to learn the video specifications for each social media channel and some hot tips to help you create the most effective video content.

FACEBOOK VIDEOS

FACEBOOK FEED VIDEO:

Recommended resolution: 1280 x 720 pixels
Minimum width: 600 pixels
Supported aspect ratios: 16:9 (horizontal), 9:16 (full portrait), 2:3 (vertical), 4:5 (vertical), square (1:1)

Max Video Length: 240 minutes
Max Video File Size: 4 GB
Max Video Frame Rate: 30fps.

>> HOT TIP: For best results, Facebook recommends uploading videos in .MP4 and .MOV format with H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.

FACEBOOK VIDEO ADS:

Recommended resolution: 1280 x 720
Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (1:1 square).
Minimum size, landscape video: 600 x 315 pixels (1.9:1 aspect ratio)
Minimum size, square video: 600 x 600 pixels (1:1 aspect ratio)

Max Video File Size 4GB.
Recommended video formats are .MP4 and .MOV.
Max Video Length: 120 minutes

>> HOT TIP: When creating the content for your Facebook Video Ad, we recommend keeping the video short, making sure your video can understood with the sound off (i.e. use captions if needed) grabbing your viewers attention early and getting your branding (i.e. your logo) in early (within the first 3 sec) — this way even if they quickly scroll by, you’re still getting some brand awareness in.

FACEBOOK MESSENGER VIDEO ADS:

Recommended resolution: 1280 x 720 pixels
Supported aspect ratios: 16:9 to 1.91:1

FACEBOOK CAROUSEL VIDEO ADS:

Recommended resolution: 1080 x 1080 pixels (1:1 aspect ratio)
Minimum size, landscape video: 600 x 315 pixels (1.9:1 aspect ratio)
Minimum size, square video: 600 x 600 pixels (1:1 aspect ratio)

Recommended format: .MP4 or .MOV
Max Video Length: 240 minutes
Max Video File Size: 4GB
Max Frame Rate: 30fps

>> HOT TIP: Carousels let you showcase up to 10 images or videos in one ad, without having the user navigate to a new page. For best results, use a 1080 x 1080 pixel square (1:1) video for these.

INSTAGRAM VIDEOS

INSTAGRAM FEED VIDEOS

Minimum resolution for landscape video: 600 x 315 (1.9:1 aspect ratio)
Minimum resolution for square video: 600 x 600 (1:1 aspect ratio)
Minimum resolution for vertical video: 600 x 750 (4:5 aspect ratio)

Max file size for all formats: 4GB.
Recommended video formats: .MP4 and .MOV.
Max Video Length: is 60 seconds.

INSTAGRAM CAROUSEL VIDEO ADS:

Recommended resolution: 1080 x 1080 pixels
Minimum resolution: 600 x 600 pixels
Recommended Video Formats: .MP4 or .MOV
Max Video Length: 60 seconds
Max Frame Rate: 30fps

INSTASTORY POSTS AND ADS:

Recommended Dimensions: 1080 x 1920.
Minimum resolution: 600 x 1067
Aspect ratio: 9:16 (Vertical Video)
Max file size: 4GB.
Recommended Video Formats: .MP4 and .MOV
Max Video Length: 15 seconds

>> HOT TIP: These vertical videos appear between Instagram user stories for up to 15 seconds (or until dismissed) and take up the whole screen. Because stories are tailored to the size of the device, exact dimensions are tough to predict. Upload the highest resolution video possible, and consider leaving the top and bottom 14 percent (about 250 pixels or so) empty of any important information, so that it isn’t obscured by the profile icon or call to action.

TWITTER VIDEOS

Landscape recommended resolution: 1280 x 720
Portrait recommended resolution: 640 x 640
Max file size: 512MB.
Recommended video formats: .MP4 for web and .MOV for mobile.
Max Video Video Length:140 seconds.
Max Frame Rate: 40fps.

LINKEDIN VIDEOS

LINKEDIN VIDEO POSTS

Resolution range: 256 x 144 to 4096 x 2304
Aspect ratio: 1:2.4 – 2.4:1
Max Video File Size: 5GB
Max Video Length: 10 minutes
Frame rates: 10fps – 60 fps

LINKEDIN VIDEO ADS

Required resolutions are wide-ranging: 480 x 360 (360p), 640 x 360 (360p wide), 640 x 480 (480p), 960 x 720 (720p), 1280 x 720 (720p wide), 1440 x 1080 (1080p), 1920 x 1080 (1080p wide) — We recommend 1920 x 1080 for a great looking video.
Maximum file size: 200 MB
Video format:  .MP4
Max Video Length: 30 minutes (but LinkedIn’s guidelines state most ads perform best at ~15 seconds)
Max Frame Rate: 30fps.

>> HOT TIP: Like every other social network, native video (when the video file is uploaded right to the platform) gets further reach and engagement than video links (like from YouTube or Vimeo) on LinkedIn. Native video plays quickly and directly in the feed, meaning your audience doesn’t have to leave LinkedIn to watch. Plus, not only is video content shared more, but video campaigns are generating view rates close to 50%!

We hope this guide proves to be helpful resource. when you create social media videos this year. Be sure to bookmark it so you can quickly reference it, too.  🙂

Feeling a little overwhelmed by all this talk of formats, resolutions and frame rates?

No worries! If you sign up to EditMate and start a project, our Editors will handle it all for you and format your video to suit your social media channels.

Learn how it all works here or contact us to talk to a director about your video project.

P.S. If you liked this post, you might also like How to Stand Out on Social Media 2019