In today’s competitive job market, brands must go beyond traditional recruitment strategies to attract and retain top talent.
One of the most effective ways to showcase your company culture and values is through an employee influencer program.
By empowering your employees to share their experiences and insights on social media, you can build an authentic employer brand that resonates with potential hires.
What Is an Employee Influencer Program?
An employee influencer program encourages employees to become advocates for their company by sharing content about their work experiences, company culture, and industry expertise on social media.
This approach leverages the trust and credibility employees have within their networks, making their endorsements more impactful than traditional corporate messaging.
Why Employee Influencers Matter
- Authenticity: People trust real employees more than polished corporate messages.
- Increased Reach: Employees collectively have a wider and more engaged audience than brand accounts alone.
- Better Engagement: Employee-generated content tends to receive higher engagement than branded content.
- Enhanced Employer Brand: A well-executed program can position your company as a great place to work.
Steps to Launch a Successful Employee Influencer Program
1. Define Your Goals
Before launching, determine what you want to achieve. Goals may include:
- Attracting top talent
- Boosting brand awareness
- Showcasing company culture
- Driving engagement on social media
Identify employees who are already active on social media and enjoy being in front of the camera. These people will be a natural fit for an employee influence program at your organization.
2. Identify and Empower Employee Influencers
Look for employees who are already active on social media and passionate about your company.
Provide them with the tools and resources to share content effectively, such as:
- Social media training
- Content guidelines
- Access to branded assets
3. Encourage Authentic Content Creation
The key to success is authenticity. Encourage employees to share:
- Behind-the-scenes moments
- Employee spotlights
- Industry insights
- Company events and milestones
4. Provide Time and Support
While employees should have creative freedom, it helps to provide a steady stream of content ideas and systems to allow them to create and share content easily.
Tools like EditMate can help streamline content creation by transforming employee-generated footage into professional, share-ready videos.
Additionally, allow for time in your employee schedules to complete content creation tasks.
That may mean blocking out time on their calendars or assigning them to “buddy up” with colleagues to work together to create content.
Encourage employees to “buddy up” to film videos and create employee influencer content together.
5. Incentivize Participation
Recognize and reward employees who actively participate in the program. This can include:
- Social media shoutouts
- Internal recognition
- Exclusive perks or rewards
6. Measure and Optimize Performance
Track key metrics such as engagement rates, follower growth, and application conversions.
Use these insights to refine your strategy and improve your program over time.
Employee Influencer Program: Conclusion
An employee influencer program is a powerful way to humanize your brand and attract top talent.
By leveraging your employees’ voices, you can create a more authentic and engaging employer brand.
With the right tools and strategy, your employees can become your brand’s best storytellers.
Looking for an easy way to collect and edit employee-generated content?
EditMate helps brands collect raw footage and turn it into polished videos that showcase company culture.
Get in touch to learn how we can help power your employee influencer program!
