For a long time, video sat neatly in the marketing bucket.

Brand videos. Careers page videos. Recruitment campaigns.

Useful, yes. But limited.

Now, the most effective teams have figured something out:

Video is no longer just a way to attract talent. It is one of the most powerful tools for shaping the employee experience itself.

Not polished. Not precious. Not one-and-done.

Video as a living, breathing part of how work actually happens.

Employee experience has changed. Video had to catch up.

Workplace experience looks very different than it did even a few years ago.

Teams are more distributed.
Roles are more fluid.
Employees expect transparency, speed, and a real sense of connection.

At the same time, internal comms channels are crowded and easy to ignore.

Another email.
Another slide deck.
Another intranet post no one clicks.

Video cuts through because it feels human.

You see faces.
You hear tone.
You catch nuance.

And that matters when culture, trust, and belonging are on the line.

Employee video is less about polish and more about presence

The biggest shift we see is this:

The best workplace videos are not highly produced. They are consistently produced.

Employees do not need cinematic lighting to feel seen.
They need leaders who show up.
They need peers who sound like them.
They need stories that feel current, not staged.

That is why short, frequent, and authentic video now outperforms big quarterly productions.

Think:

• A hiring manager welcoming new starters on day one
• A team lead explaining why a decision was made
• Employees sharing what actually helped them grow
• Leaders acknowledging uncertainty, not just wins

This kind of video builds trust because it feels real.

Video is becoming infrastructure, not a campaign

In high-performing teams, video is no longer treated as a special project.

It is infrastructure.

Just like Slack.
Just like Notion.
Just like Zoom.

Video supports the moments that define employee experience:

• Onboarding and ramp
• Internal mobility
• Performance and feedback
• Change management
• Recognition and belonging

When video is easy to create and easy to share, it stops being a bottleneck.

It becomes a habit.

Employee-generated video is the unlock

The most trusted voices inside a company are rarely the most polished ones.

They are peers.

Nowadays, employee-generated video is no longer a nice-to-have.

It is the backbone of modern workplace storytelling.

Why?

Because employees trust employees.

Because participation beats perfection.

Because culture is built sideways, not top-down.

When teams are empowered to contribute video, a few things happen fast:

• Knowledge spreads more naturally
• New hires feel less alone
• Silos soften
• Wins feel shared

And importantly, the burden does not sit on one internal comms or people team.

For retail teams, video is especially powerful because it brings frontline voices into the conversation, not just corporate ones. Read more about How Retail Brands Can Supercharge Recruitment Marketing with video

The teams winning with video focus on systems, not ideas

Most teams do not struggle with video ideas.

They struggle with execution.

Who records?
Where does footage live?
Who edits?
How fast can it go live?

The advantage belongs to teams who build simple systems around video.

Clear prompts.
Low-friction uploads.
Fast turnaround.
Content that can be reused across internal and external channels.

This is how video scales without burning people out.

Workplace experience is shaped by what employees see and hear every day

Culture is not defined by values on a wall.

It is shaped by moments.

Who gets visibility.
How leaders communicate.
How change is explained.
What stories are told, and which ones are not.

Video makes those moments visible.

And visibility is one of the most powerful forms of inclusion.

The takeaway

If video still lives only in your employer brand or recruitment strategy, you are leaving impact on the table.

The teams getting this right treat video as part of the employee experience stack.

Not louder.
Not shinier.

Just more human.

And that is exactly what modern workplaces need.

Where EditMate fits

EditMate exists for teams who know video matters but do not want it to become another heavy lift.

We help People, Employer Brand, Workplace Experience, and Internal Comms teams turn everyday moments into video, without needing a production crew, endless approvals, or weeks of lead time.

With EditMate, teams can:

• Prompt employees to record short, authentic clips from anywhere
• Upload footage in minutes
• Collaborate with a professional video editor
• Get polished, share-ready videos back in as fast as 48 hours

The result is not just more video.

It is a repeatable system for capturing what work actually feels like.

If you are ready to make video part of your employee experience stack, not just a campaign tool, EditMate can help.

Learn more about EditMate or book a quick demo to see how it works.