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How EditMate Makes Employer Brand Video Ideas Easy to Produce

editmate-employer-branding-video

You’ve got a list of great employer brand video ideas… but actually making them?

That’s where things usually get messy.

Between wrangling footage, booking videographers, managing edits, and keeping up with social media specs, a simple “culture video” can suddenly feel like producing a Super Bowl ad.

That’s exactly why we built EditMate,  to make creating employer brand videos as easy (and fun) as coming up with the ideas.

Start with any idea. Any footage. Anywhere.

Whether you want to make:

  • a Day in the Life series
  • a Leadership Intro video
  • a Culture Highlight Reel
  • or a Behind-the-Scenes look at your retail team

…you don’t need a production crew.

With EditMate, your employees can film from their phones or laptops and upload footage directly to your dashboard.

Our clients (like Dick’s Sporting Goods and Travel + Leisure) use this exact workflow to capture authentic moments from stores, distribution centers, and corporate offices — all without leaving their desks.

Upload → Edit → Approve (in 48 hours)

Once your footage is in, our team of professional editors turns it into ready-to-share videos for every platform: LinkedIn, YouTube, Instagram, TikTok, career pages, and even CTV or Amazon Video Ads.

No editing software. No learning curve. No “Can someone fix the audio on this?” Slack threads.

You just get polished, on-brand videos — fast.

 

Repurpose everything.

You don’t need to constantly film new content.

EditMate helps teams stretch one shoot (or one idea) across dozens of videos:

Chop a long video into social snippets

Add new intros or graphics for different campaigns

Test multiple versions for A/B performance

That means your employer brand video ideas can keep working for you — across months, channels, and campaigns.

 

Crowdsource content from your team

Your best storytellers are your people.

EditMate’s UGC tools make it easy to collect authentic, employee-generated clips from anywhere in the world. You send a link → they record → it lands in your dashboard, ready for editing.

Now, instead of trying to produce authenticity, you can actually capture it.

 

 

Built for Employer Brand, Talent, and People Teams

EditMate isn’t a generic video tool.

It’s a purpose-built system for the teams behind employer branding, talent attraction, and recruitment marketing.

We know you’re balancing storytelling, strategy, and about 400 other tasks… so our goal is to make video creation the least stressful part of your week.

 

Turn your ideas into finished videos — fast

So, if you’ve got employer brand video ideas sitting in a doc somewhere… let’s bring them to life.

Upload your footage, or crowdsource new clips from your team, and we’ll handle the rest.

 

Get a demo and see how EditMate helps employer brand teams create authentic, share-ready videos — without breaking budgets or calendars.

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EditMate is Your Team's Own Video Department