Learn how 2degrees partnered with EditMate to crowdsource fan engagement videos, inspiring New Zealand’s Olympians at the 2024 Paris Games.
Overview
In the lead-up to the 2024 Paris Olympics, 2degrees, a leading New Zealand telecommunications company, launched an innovative campaign to rally support for New Zealand’s Olympic athletes.
The initiative, called 2degrees Team Talk, invited Kiwis to submit motivational video messages to inspire the athletes representing their country on the world stage.
To bring this campaign to life, 2degrees partnered with EditMate to leverage its cutting-edge video crowdsourcing technology, ensuring the campaign’s success.
The Challenge
2degrees aimed to create a campaign that would:
- Engage the New Zealand public in supporting their Olympians in a personal and meaningful way
- Gather and curate user-generated content (UGC) from across the country
- Deliver high-quality video content that could be used across multiple platforms, including live events and broadcast media
The challenge was to manage the logistics of crowdsourcing thousands of video submissions, ensuring a seamless process from video collection to sharing while maintaining high production standards.
The Solution: EditMate’s Video Crowdsourcing Platform
EditMate provided the tools and technology to streamline the entire process:
1. Video Submission Portal
Using EditMate’s customizable submission portal, 2degrees created 2degreesTeamTalk.nz, a dedicated platform where Kiwis could easily upload their motivational video clips.
The portal included:
- Simple 2degrees branded submission forms with clear guidelines
- Mobile-friendly upload options to maximize participation
- Consent and usage agreements to ensure compliance with media guidelines
- Bespoke URL for a fully on-brand user-experience
- Customized Terms & Conditions for parent/guardian consent to allow under-18 users to enter the competition and win prizes
2. Video Curation
With the EditMate Dashboard, 2degrees easily reviewed, organized, and curated over 1500 video submissions.
EditMate also implemented an additional tagging functionality, so submissions could be organized by date, location, and media type.
This further streamlined content reviewing for the 2degrees team, so each video could be quickly reviewed to ensure quality and relevance.
Select videos were chosen for sharing on:
- Sky TV broadcasts during the Olympics
- Social media platforms like Instagram, Facebook, and TikTok
- In-person viewing at New Zealand House in Paris
Selected videos won prizes and were shared on 2degrees social media channels.
The Results
The 2degrees Team Talk campaign was a resounding success:
Thousands of video submissions from Kiwis across the country
Increased national engagement with New Zealand’s Olympic team
High-quality UGC content showcased across broadcast and live platforms
Positive brand alignment for 2degrees as a supporter of New Zealand athletes.
The campaign not only strengthened the bond between New Zealanders and their Olympians but also demonstrated the power of user-generated content to build community and foster national pride.
Key Takeaways for 2degrees Crowdsourcing Fan Engagement Videos
- Scalable Video Crowdsourcing: EditMate’s platform made it simple to manage large-scale video submissions from a diverse audience.
- Easy Video File Management: EditMate’s streamlined project management platform ensured that 2degrees could easily host, store, review, organize, and share crowdsourced videos
- Multi-Platform Distribution: By creating content for multiple platforms, the campaign reached a wider audience and maximized impact.
About EditMate
EditMate‘s professional video editing service, video crowdsourcing tools, and project management platform provide enterprise organizations with a streamlined system to create videos in a whole new way.