Marketer Monthly: January 2021

Ahhh, a new year.

We hope you’ve been enjoying a relaxing start to 2021, despite, well… *gestures broadly at everything*

We rang in the new year with our newest (and littlest) team member, making a list of everything we want to do in 2021.

If your list includes reading more and optimizing your website, this edition of Marketer Monthly is for you!

Persuading people to get the COVID vaccine has proved to be surprisingly difficult, so vaccine producers Pfizer and BioNTech are getting help from user-generated content.

Four PSAs in the “Because of This” campaign highlight intimate interactions between family and friends with user-generated video. 

Because the videos are actually authentic (they’re real videos featuring real people) they feel even more intimate and emotional.

That’s the power of UGC. Learn more about the campaign and watch ’em here

 

New year, new SEO tips… 

In this video (and handy transcript) Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021 in 4 categories: 

  • increasing clicks
  • content/on-page SEO tips
  • technical SEO
  • link building.

 

 

 

 

If your new year’s resolutions include “read more”, pick a few of the books on this list to up your marketing prowess at the same time. 

We can personally vouch for #’s 2, 4, 15, and 16 and will be adding a few more from this list to our nightstand. 

AND IN CASE YOU MISSED IT: 

POW, PUSH & PULL: How to plan your Content Marketing Video Strategy

 

Love,

EditMate

P.S. Per my last email. 

 

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