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Marketer Monthly: December 2020

MM Dec 2020

We’re almost there!

Just a few weeks away from the start of a new year.

We thought we’d wrap up our last Marketer Monthly of the year with links that we can learn from…

A few lessons we can all take away from 2020…

 

Covid-19 is hands down the biggest event of the last decade… maybe even the last generation. And like all historical events, there are important lessons that individuals, societies, organizations, and even businesses can learn from it.

This article from Collaborative Fund shares 5 lessons we can all learn from Covid-19.

Our favorite? Progress requires optimism and pessimism to coexist.

The trick is being able to survive the short-run problems so you can stick around long enough to enjoy the long-term growth.

Craft beer on tap, ping-pong tables, office gyms, gourmet lunch cafeterias… the bar for workplace perks has continued to rise since Silicon Valley tech companies first introduced them over 30 years ago.

But when Covid-19 forced most office workers to work from home, companies were forced to reevaluate their incentives and work culture. What really matters to their employees?

This article from the BBC explores how the shift to remote working as a result of the pandemic has accentuated a growing suspicion that the novelty of perks had worn stale for many…

Post-pandemic, the best office perk may be somewhat ironic: the ability to spend more time outside the office than ever before.

 

 

 

Have you read about the mysterious monoliths that have been popping up in Utah, California, and Romania?

Jeep’s social media team sure did and they pounced on the opportunity, crafting a clever, multi-platform campaign.

Their ads show the new Jeep Wrangler 4xe Hybrid parked next to the Utah monolith, which is unreachable by an ordinary car and speaks to the Wrangler’s go-anywhere capabilities.

Their post on Facebook became the top static social post on the Jeep channel in less than 24 hours and garnered the most reactions and shares on Jeep’s Facebook account year-to-date.

This campaign shows how effective marketing teams can be when they move quickly and intentionally. 

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