Building a strong employer brand is essential for attracting top talent and fostering employee engagement.

And video content offers a dynamic and memorable way to showcase your company culture, values, and achievements.

So, in this post, we’re diving into 7 Employer Brand Video Ideas that can help bring your workplace story to life on social media.

From celebrating employee milestones to highlighting client success, each idea is tailored to capture attention and convey what makes your company unique.

Whether you’re aiming to attract new hires, increase brand awareness, or strengthen connections with your current team, these video ideas will position your brand as an employer of choice.

Posting videos on social media also offers a unique chance to humanize your brand, build credibility, and highlight what makes your company an exciting place to work.

So we’ve ALSO included ideas for how to tailor each video specifically for each of your social media channels.

Ready to get started? Let’s go!

1. Celebrate Employee Milestones with Mini Documentary-Style Videos

Capture milestone moments, such as anniversaries, promotions, or retirements, in short, documentary-style videos.

Include interviews with the celebrated employee and team members who share heartfelt memories and anecdotes.

This shows appreciation and underscores the company’s commitment to employee development and long-term growth.

A well-produced, engaging video will resonate with current and potential employees alike.

• LinkedIn: Post full mini-documentary videos on LinkedIn. Include captions to make them accessible and encourage comments by prompting followers to share their milestone stories.
• Instagram: Create a shorter, 30-second teaser of the milestone video for Instagram Stories or Reels with celebratory captions and a CTA to check out the full version on LinkedIn or YouTube.
• TikTok: Share a quick, fun clip showing the employee’s reaction to the milestone announcement or celebration.

2. Publish Thought Leadership Content and Tips through Expert Interview Videos

Create interview-style videos featuring company leaders or subject matter experts discussing industry insights, trends, and practical career tips.

These videos can position your company as a thought leader and provide followers with valuable knowledge.

Pair on-screen text with captivating visuals and B-roll footage for an engaging learning experience that reinforces your brand’s expertise.

• LinkedIn: Post the full interview or thought leadership video, as LinkedIn audiences often engage with longer, professional content. Share relevant career tips or industry insights with a caption that sparks conversation.
• Twitter/X: Break down key insights from the interview into short video clips or text posts with quotes from the speaker. Tag the speaker and relevant hashtags to maximize reach.
• YouTube: Publish a full video with added graphics or slides to illustrate key points, making it an accessible resource for prospective clients and team members.

3. Post About Job Openings and Career Opportunities with Role Spotlights

Instead of just posting text-based job openings, make videos that showcase a day in the life of specific roles.

Include footage of the workspace, team interactions, and an interview with the hiring manager or someone currently in the position.

This gives potential candidates a feel for what working in that role and team would be like, attracting talent that aligns with your company culture.

• LinkedIn: Share in-depth role spotlight videos that introduce the role, the team, and the office environment. LinkedIn’s job-focused audience will be interested in the details and company culture aspects.
• Instagram: Post an IG Story series introducing the role with a swipe-up link to apply. Consider using Stories’ Q&A feature so that prospective candidates can ask questions about the role.
• TikTok: Create an upbeat, behind-the-scenes “Day in the Life” video showing the workspace, current team members, and unique perks.

4. Share Employee Quotes and Stories Through “Meet Our Team” Videos

Create a series of short videos highlighting individual employees who discuss their personal experiences at the company.

Incorporate quotes, favorite moments, or reasons they enjoy working with the team.

This approach humanizes your brand and gives potential hires an inside look at the people behind the scenes.

• LinkedIn: Publish full “Meet Our Team” videos as part of a series highlighting different departments. Encourage employees featured in the videos to share the post to expand reach.
• Instagram: Use carousel posts to highlight quotes from each featured employee, along with a short video clip or portrait shot. Stories can include “Ask Me Anything” Q&A’s with employees.
• YouTube: Upload the entire series in a playlist so potential employees can learn about your team culture in one place.

5. Showcase Company News and Statistics with “Behind the Scenes” Recaps

Make a video about recent achievements or milestones, such as awards, expansion, or product launches.

Include fun behind-the-scenes footage from events or office gatherings.

Incorporate infographics, on-screen text, and dynamic animations to share statistics in an engaging way, ensuring that key information is memorable.

• LinkedIn: Share detailed, polished videos recapping company achievements, growth, or award wins. Add a summary caption with key statistics and encourage followers to share their congratulations.
• Instagram: Post a fast-paced Reel highlighting behind-the-scenes footage from the celebration or event with dynamic graphics showcasing key numbers.
• YouTube: Include a “2023 Highlights” or “Year in Review” style video as a comprehensive summary, allowing interested viewers to see your progress over the year.

6. Shed Light on Corporate Social Responsibility Initiatives Through Volunteer Highlight Videos

Document volunteer days, charity partnerships, or sustainability initiatives in short highlight reels.

Show employees engaging with the community, discussing the causes they support, and reflecting on why these initiatives matter.

Recaps of employee volunteer days are a great way to provide a behind-the-scenes look at your company while illustrating your company values.

These videos demonstrate that the company is committed to a positive impact beyond profit and attract individuals who value social responsibility.

• LinkedIn: Post a full video showcasing EditMate’s CSR initiatives, with testimonials from employees and community partners. Include a thoughtful caption on the company’s commitment to social impact.
• Instagram: Use Reels to show short clips from recent volunteer events, with powerful, uplifting music and relevant hashtags.
• TikTok: Create a fun “day in the life” video documenting your involvement in a CSR initiative, like a community clean-up or charity event.

7. Highlight Client Success with Case Study Videos

Feature client success stories that showcase the positive impact your services have had. Interview clients and team members to highlight collaborative efforts, giving potential employees insight into the kind of projects they might work on.

This approach emphasizes your commitment to customer satisfaction and team success, making it appealing to both prospective clients and recruits.

• LinkedIn: Share comprehensive case study videos featuring both EditMate’s perspective and client testimonials. Use a caption that briefly outlines the problem, solution, and result, tagging the client when possible.
• Instagram: Post shorter testimonial clips or success snapshots as Reels. Add captions that outline the client’s needs and the outcome achieved.
• YouTube: Publish a series of client success stories with detailed case studies and project breakdowns, highlighting the teamwork that goes into each project.

Feeling inspired by these employer brand video ideas?

Let EditMate work as your team’s own video department to start creating fun and engaging employer brand video content today!