How to Film a Day in the Life Video for an Employer Brand

We created this guide on how to film a day in the life video for an employer brand because this type of video is a super effective way to show what it’s really like to work at a company. These authentic, employee-generated videos will provide a behind-the-scenes look at what the employee experience is like … Read more

How to Use Social Media for Employer Branding

social media employer branding

Social media has revolutionized the way businesses operate, and one area it has had a major impact on is employer branding. Employer branding is the process of shaping the perception of your company among current and potential employees.  Social media has made it easier than ever before to share your company’s culture, values, and mission … Read more

Why Authenticity Matters in Employer Branding

authenticity employer branding

Authenticity has been a buzzword in marketing for years, but recently it’s emerged as vital for employer branding specifically. In today’s job market, a strong employer brand has become a critical factor for companies to attract top talent. In this ultra-competitive age where organizations have to worry about quiet quitting, the long-term effects of the … Read more