Retail recruitment marketing has become more competitive than ever. Candidates are comparing roles, brands, and cultures long before they apply, and polished careers pages are no longer enough to stand out. In this post, we break down how retail brands can use authentic employee video to build trust, show what the job is really like, and attract better-fit candidates.
Hiring in retail isn’t one-size-fits-all.
From store associates to warehouse teams to corporate roles, each group has unique needs… and each responds differently to job postings.
One tool that’s transforming how retail brands attract talent?
Authentic, employee-driven video.
Why Video Works for Retail Hiring
Retail job seekers want to see what their day-to-day will actually look like.
Static job descriptions and generic photos don’t cut it anymore.
Short, authentic videos give candidates a real sense of your culture, your team, and the work environment — whether it’s a bustling store, a fast-moving warehouse, or a collaborative corporate office.
The numbers speak for themselves:
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Job postings with video see up to 34% more applications.
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Engagement with video-based job postings can be 3x higher than text-only listings.
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Employee-generated content creates authenticity, helping brands attract higher-quality candidates that are a better fit for the role.
Case Study: Dick’s Sporting Goods
Dick’s Sporting Goods is leading the way in retail recruitment marketing with EditMate.
Their team creates tailored video content for different employee groups, including:
Retail Floor Employees: Day-in-the-life clips showcasing store culture, team energy, and customer interactions.
Warehouse Teams: Short videos highlighting the pace, teamwork, and career growth opportunities behind the scenes.
Corporate Roles: Clips featuring leadership introductions, team highlights, and office culture to attract top corporate talent.
Using EditMate, Dick’s Sporting Goods crowdsources footage from employees across these groups.
Professional editors then turn raw clips into polished videos that feel genuine, showing candidates what it’s really like to work in each environment.
The result is higher engagement, more qualified applicants, and a recruitment process that scales across locations and employee types.
How Retail Teams Can Get Started
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Crowdsource content: Ask employees across retail, warehouse, and corporate roles to film short clips of their workday or team moments.
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Streamline editing: Platforms like EditMate turn raw footage into polished videos in 48 hours.
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Distribute strategically: Use videos in job postings, LinkedIn campaigns, social ads, and your careers page.
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Measure results: Track applications, engagement, and candidate quality to prove ROI and refine future campaigns.
Retail recruitment is competitive… but authentic, employee-driven video gives your brand a clear edge.
Enterprise retailers like Dick’s Sporting Goods are showing how investing in video pays off across every type of role, from the sales floor to the corporate office.
