Instagram Reels are 15 to 30-second clips set to music.

They’re designed to be quick, fun, and authentic.

They’re also the perfect way to share videos that humanize your business.

Reels are Instagram’s answer to TikTok. And because Instagram wants to beat TikTok, Instagram’s algorithm currently GREATLY prioritizes sharing Reels…

So creating them is currently an excellent growth hack. Reels are now an easy way to get more views and engagement.

In fact, while researching this post, as an experiment, I created and shared a Reel to my personal Instagram account and it received more than 3x the number of likes and 20x the amount of views a typical post of mine would get.

Sharing a Reel will truly result in more people seeing your content than any other type of Instagram post right now.

If your business wants more eyeballs on its videos, here are 5 tips for creating and sharing Instagram Reels: 

1. CREATE REELS THAT ARE EDUCATIONAL OR ENTERTAINING

Skip the sales-y video content and teach, inspire or make your audience laugh with your Reels.

2. GO BEHIND THE SCENES

Sharing behind-the-scenes content of your business with Reels is a perfect way to build genuine relationships with your followers and strengthen your social community.

Consider featuring your teammates, sharing your product development process, or showing off your company culture with a Reel.

And since Reels are only 30-seconds max you don’t need to plan and storyboard an elaborate video. A fast, fun montage set to music with a few special effects is all you need.

3. RE-PURPOSE USER-GENERATED CONTENT TO SHOW SOCIAL PROOF

Speaking of fast, fun montages… Reels are a perfect medium for a collection of user-generated content crowdsourced from your customers.

Collect UGC with EditMate’s Uploader then work with one of our Editors to produce a series of 30-second Reels.

Plan to produce 4 Reels at a time to fill up your content calendar for a full month with a new Reel ready to share every week!

4. MAKE IT SHOPPABLE

Ecommerce businesses should be THRILLED about this: Reels are shoppable!

Businesses can showcase products and tag them directly.

Then, with just a few clicks viewers can purchase your products right from the Reel. All they need to do is press “View Products” to learn more about the product, save it for later, or purchase it.

5. SHARE YOUR REEL TO BOTH YOUR FEED AND STORY

Reels will automatically pop up in the special “Reels” section of your profile but click the “Also Share to Feed” toggle when posting as well. It’s the best way to boost views and increase the chances of your Reel going viral.

To expand your reach further, share it to your Story too and add text to encourage viewers to watch the full Reel on your page.

Additionally, if your business’s Instagram is public (which it should be!) your Reel will also show up on the Explore page, bringing new viewers into your brand’s orbit.

Whatever your business is, there’s a creative opportunity to show off your brand and expand your reach by producing and sharing Instagram Reels.

Need help getting started?

Contact us to learn how EditMate can help you create video content for Instagram Reels and beyond!