Employer brand video series give teams a repeatable system for creating authentic content without reinventing the wheel every time. By building series instead of standalone videos, you can scale output, reduce production friction, and showcase real employee experiences…
If employer branding has felt harder lately, you are not imagining it.
Teams are being asked to do more with less.
Candidates expect transparency.
Employees want to feel represented.
And somehow, the content still needs to show up consistently across LinkedIn, career sites, job ads, plus other social and internal channels.
The shift we see heading into the new year is this:
Employer brands are moving away from one-off, highly produced videos and toward repeatable video series powered by real employees.
Series give you momentum.
They remove the pressure to make everything perfect.
And most importantly, they make employer brand video feel doable instead of overwhelming.
Below are six video series we see working extremely well for employer branding right now, along with practical tips for producing them without adding another full-time job to your plate.
1. Day In The Life Series
Why it works
This format never stops working because it answers the question candidates care about most:
“What does this job actually look like?”
Day In The Life videos help candidates self-select, set clearer expectations, and attract people who are excited about the reality of the role, not just the title.
Travel + Leisure Co. created this Day in the Life video to give candidates a real feel for what it’s actually like to work on their Community Marketing Team. Featuring Carin and Andres, the video walks through what their days really look like, from the challenges to the parts of the job they genuinely enjoy. Hearing directly from the people doing the work helps potential candidates picture themselves in the role, while the b-roll shows the real office and team environment in Clearwater, Florida. It’s an honest, behind-the-scenes look that helps attract the right talent by setting clear, realistic expectations.
How to produce it
- Focus on one role per video, especially high-volume or hard-to-hire roles
- Ask employees to film short clips of themselves or eachother throughout their day using their phone
- Capture moments, not monologues. Meetings, focused work, breaks, transitions
- Share simple prompts or interview questions like:
- What surprised you when you started?
- What does a great day look like in this role?
- What advice would you give a new hire?
Where EditMate fits
Instead of coordinating schedules or shoots, EditMate lets you send employees a simple upload link, film clips on their time, and turn raw footage into clean, professional videos that still feel real.
2. Quarterly Leadership Updates
Why it works
In 2026, candidates expect leadership visibility and honesty.
Quarterly leadership updates build trust by showing where the company is going, what is being prioritized, and how leaders communicate when things are not perfect.
They also pull double duty as internal comms content.
How to produce it
- Record short updates from one or two leaders each quarter
- Keep it focused on:
- What we shipped or changed
- What we learned
- What we are focused on next
- Film remotely or in-office. Authentic beats polished
- Aim for under three minutes
Where EditMate fits
EditMate helps leadership teams record from anywhere, keep visuals consistent quarter over quarter, and avoid the production overhead that often stalls this kind of content.
3. Office Tours (and Remote Reality Tours)
Why it works
Candidates want context.
Office tours help people picture themselves at your company.
For hybrid and remote teams, showing how people work matters just as much as where they work.
How to produce it
- Choose an employee host, not a scripted narrator
- Capture informal walkthroughs, team spaces, and natural interactions
- For remote teams, show home setups, coworking spaces, and virtual collaboration
- Keep it casual and conversational
Where EditMate fits
EditMate makes it easy to combine footage from multiple offices or locations into a single, cohesive video that still feels human.
4. Career Path Stories: How I Grew Here
Why it works
Growth is one of the biggest drivers of retention and engagement.
Career path videos show candidates that there is room to move, learn, and evolve inside your company, not just land and stall.
The Trade Desk created a “Voices from The Trade Desk Hamburg Office” video series to spotlight the real people behind the work at their Germany location. Featuring Cheer, this video shares her personal experience at The Trade Desk and how the company has supported her growth, learning, and career progression. Hearing directly from an employee makes the culture feel tangible and relatable, helping potential candidates understand not just what the job is, but what it feels like to build a career at The Trade Desk.
How to produce it
- Feature employees from different teams and career stages
- Ask questions like:
- What role did you start in?
- What helped you grow here?
- What advice would you give someone starting today?
- Film in short clips so stories feel natural
Where EditMate fits
EditMate helps shape multiple short responses into a clear story and makes it easy to reuse the content across recruiting, employer brand, and internal channels.
5. Team Spotlights and Project Stories
Why it works
Employer brands are built in teams, not org charts.
Team spotlights show how work actually happens, who collaborates with who, and what success looks like day to day.
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This video from Dick’s Sporting Goods introduces their summer intern team in a fun, approachable way. We meet the interns, learn their names, what teams they’re joining, and where they go to school, making the experience feel personal and human. Beyond the introductions, the video subtly shows the wide range of roles and opportunities available across DSG, while reinforcing their commitment to early-career talent and investing in the next generation. It works both as an internal welcome and as an external signal to future candidates that DSG is a place where careers can get started and grow.
How to produce it
- Highlight one team or project per video
- Collect quick clips from multiple team members
- Focus on the problem, the process, and the people
- Cut longer stories into short social-friendly versions
Where EditMate fits
EditMate keeps everything organized in one place, from footage to feedback, so employer brand teams can move faster without losing quality or consistency.
6. Employee Q&A or Myth-Busting Series
Why it works
People trust employees more than brand messaging.
An employee-led Q&A series helps address real questions, clear up misconceptions, and set expectations early in the candidate journey.
How to produce it
- Pull questions from recruiters, candidates, and social comments
- Ask employees to record short, honest answers
- Avoid scripts. Light guidance is enough
- Publish regularly
Where EditMate fits
EditMate makes it easy to crowdsource answers from employees across locations and turn them into a consistent, on-brand series without heavy lift.
Why Video Series Work for Employer Brands in 2026
When employer brand video is built as a series, it becomes:
- Easier to plan
- Easier to scale
- Easier to repeat
- Easier to involve employees
You stop asking “What video should we make next?” and start building a system that supports long-term storytelling.
How EditMate Supports Scalable Employer Brand Video
EditMate is designed for teams who need to create a lot of employer branding video without a lot of friction.
- Simple employee clip collection from anywhere
- Professional editing with fast turnaround
- Built-in project management and collaboration
- On-demand overflow video help for when your internal team is swamped
- Multiple cuts for different platforms
- Consistent quality without traditional production costs
Whether your employees are on the retail floor, in a warehouse, in an office, or fully remote, EditMate helps you turn everyday moments into share-ready employer brand content.
Employer branding in 2026 is not about bigger budgets or louder messaging.
It is about showing up consistently, letting employees lead the story, and making video feel sustainable.
Series give you the structure.
EditMate helps you run the system.
