It’s October. Which means we’re officially entering the season of holiday planning, end-of-year reporting, and wondering how on earth another year went by so fast.
But before your People team disappears into spreadsheets and performance reviews, there’s one thing worth adding to the to-do list: VIDEO.
Not because you need another project. Because you’ve already spent 10 months building a culture, celebrating your people, hiring great humans and making things happen.
And there’s probably a ton of content hiding in those moments.
Here are six videos to make before 2026 is officially a wrap…
Your employer brand (and your future candidates) will thank you.
1. The “Thanks for Being Here” Video
Let’s start with the obvious one. Your people have spent the year doing the actual work that keeps your company moving. They deserve more than a generic email from leadership that starts with “As we approach the end of another successful year…”
Create a short, genuine thank-you video from your CEO, leadership team or managers. Celebrate the wins, acknowledge the challenges and remind employees that the work they do matters.
It doesn’t need to be a cinematic masterpiece. It needs to feel like a human being talking to other human beings.
Pro tip: Ask leaders to record a quick message on their phones. Encourage them to get specific about what they’re grateful for instead of reading a script full of corporate buzzwords. Bonus points for including thank-you messages from managers and teammates across the business.
How EditMate helps: Send us your leaders’ recordings and we’ll turn them into a polished, on-brand thank-you video. Our professional editors handle everything, so you can focus on the message, not the editing.
2. Your 2026 Highlight Reel
Company events. Team celebrations. Volunteer days. Office shenanigans. New hires. Big wins. That one team outing everyone’s still talking about.
Your company has probably had a lot of moments worth remembering this year. So why not put them all in one place?
A 2026 recap video is a chance to celebrate what your people have accomplished together and show what makes your company, well, your company. Share it internally to bring everyone together at the end of the year, or externally to give candidates a peek at the people and experiences behind your brand.
Think less annual report. More look at all the cool stuff we did together.
Pro tip: Start collecting footage NOW. Ask employees to submit their favorite photos and videos from the year, whether that’s a team event, a conference, a milestone or an extremely competitive office Halloween costume contest. Don’t worry about perfect lighting or professional cameras. Real moments beat staged stock footage every time.
How EditMate helps: Send a link to the EditMate Uploader tool (which you can customize to match your brand!) and everything uploaded will land straight in your project, in a ready-to-edit file format. Then, we’ll turn your team’s photos, iPhone videos and event footage into a professionally edited highlight reel — these especially work great in vertical formats, that are ready for TikTok. And no need for a film crew or hours spent piecing clips together yourself.
3. The Employee Appreciation Edit
Promotions! Work anniversaries! New certifications! Career milestones! Big wins! People doing really cool things!
Your employees have spent the year growing, learning and making an impact. Let’s actually celebrate that.
Employee milestone videos put the spotlight on the people behind your organization’s success. Highlight a promotion, celebrate a long-standing team member, recognize a standout accomplishment or showcase how someone has grown in their career.
It’s a great way to reinforce your employee value proposition, show that development is more than a bullet point on your careers page, and make your people feel seen.
And yes, it also gives your employer brand some genuinely good content to share.
Pro tip: Don’t just announce the milestone. Tell the story behind it. Ask a manager or teammate what makes this person great at what they do, or invite the employee to share something they’re proud of. Keep it personal, and always let employees choose whether they want their stories shared, especially when it comes to personal life events.
How EditMate helps: Create a repeatable format for celebrating employee milestones. This works perfectly at a quarterly or monthly cadence. Just send us the clips and photos, and our editors will turn them into polished spotlights your people will love.
4. The “Here’s What This Job ACTUALLY Looks Like” Video
Still trying to fill those open roles?
Before you spend another dollar promoting a job description that reads like it was written by a committee, try showing candidates what the job is really like.
Realistic job description videos give potential applicants a behind-the-scenes look at the role, the team, the working environment and the day-to-day responsibilities. No vague promises about a “fast-paced environment.” No mysterious list of requirements. Just a real person explaining what it’s like to do the job.
This helps candidates picture themselves in the role, understand what they’re signing up for and decide whether it’s the right fit. It also gives your recruitment marketing content a much-needed dose of reality.
Pro tip: Ask someone who’s actually doing the job to record a quick day-in-the-life video. What do they work on? Who do they collaborate with? What’s challenging? What’s their favorite part? Give them a few prompts, not a 12-page script. Authentic beats overly polished every time.
How EditMate helps: Give employees and hiring managers an easy way to record realistic job previews, then let our editors turn that footage into candidate-ready videos for your career site, job postings, and recruitment campaigns.
A quick selfie video from someone already doing the job can give candidates an honest, behind-the-scenes look at what the role is really like.
5. Employee Advocacy Content (AKA Let Your People Tell the Story)
Your employer brand team can talk about your culture all day long. But you know what’s even more powerful? Hearing about it from the people who actually experience it.
Employee advocacy videos give your employees a platform to share their stories, talk about their careers, introduce their teams and explain what makes working at your company different.
And when employees choose to share those videos with their own networks, your employer brand can reach people your company page might never reach.
We’re talking real people, real experiences and real perspectives. Revolutionary, we know.
Pro tip: Make it ridiculously easy for employees to participate. Give them a simple question to answer, such as “What’s one thing you love about working here?” or “What’s something you learned this year that you’re proud of?” Let them record on their phones and speak naturally. Then give them a finished video that’s ready to share. No pressure, no forced enthusiasm, no mandatory LinkedIn posting.
How EditMate helps: Turn employee stories into a steady stream of shareable content. Our professional editors do the hard work, making it easier for employees to share their experiences without having to spend hours figuring out how to edit it into something watchable and on-brand.
6. The “Here’s What We’re Building for 2027” Video
New year, new goals, new opportunities to make work better.
Before everyone signs off for the holidays, give your employees (and potential future employees) a reason to get excited about what’s coming next.
Create a forward-looking video that highlights your people priorities for 2027. Maybe you’re investing in learning and development, expanding career pathways, launching new employee programs or doubling down on making your workplace a better place to work.
Bring in leaders to share the vision, but don’t make it all about leadership. Include employees talking about what they’re looking forward to, too.
It’s a chance to connect your company strategy to the people who will actually bring it to life.
Pro tip: Ask leaders and employees the same two questions: “What are you most excited about for 2027?” and “What’s one thing you hope we accomplish together?” Short answers from different people will make the video feel much more engaging than a single 10-minute presentation. Just make sure you’re sharing commitments you can genuinely stand behind.
How EditMate helps: Collect short clips from leaders and employees, and we’ll bring them together into a cohesive video you can use across internal communications and employer brand channels.
You Have the Footage. We Have the Editors. And THE SYSTEM.
Your employees are already capturing moments on their phones. Your People team already has stories worth telling. Your recruiters already know which roles need better content. And your company probably has a shared drive full of photos and videos that haven’t seen the light of day since the last company event.
The missing piece? A way to turn all of that into professional video content without adding a full-time editing job to someone’s already full-time job.
That’s what EditMate does.
We’re a video system for companies that want to create more employer brand, recruitment marketing and people-focused content without the cost and complexity of traditional video production.
We’re not a DIY editing tool. We’re not an AI video generator.
EditMate combines a platform for managing your video content with a team of professional (human!) editors who do the editing for you.
You bring the people, the stories and the footage. We turn it into polished videos your teams can actually use.
So, before 2026 wraps up, pick one video from this list and get started. Then make another. And another.
Because your employer brand doesn’t need one big campaign a year. It needs a steady stream of stories that consistently show people what it’s really like to work at your company.
Want to make more videos without making more work for your team? Let’s talk.
EditMate can build you a video system that works for your people, your hiring goals, and your employer brand in 2027.