Brainstorming International Women’s Day video ideas for your company? Look no further, our list of video ideas for celebrating International Women’s Day and March’s Women’s History Month will get you inspired to create video content for your company’s employer branding, social media, internal communications, and more…

Every year around March, companies start asking the same question: what should we do for International Women’s Day?

For Employer Brand, People, Talent, and Marketing teams, it’s a great opportunity to highlight the incredible women inside your company. Not with polished corporate messaging, but with real stories from real people.

The best International Women’s Day videos don’t feel like campaigns. They feel human:

A store manager sharing how she got her start.

A designer talking about a mentor who changed her career.

A leader reflecting on the women who shaped her path.

And the good news is you don’t have to limit it to one day. March is Women’s History Month, which means these stories can be shared all month long across your careers page, social channels, internal communications, and recruitment marketing.

If you’re looking for ideas for International Women’s Day videos you can create with your team, here are six formats we’ve seen work really well.

Showcase Female Leadership

Show off the female leaders in your C-Suite or Executive Team, and have them share career advice for the younger generation. 

Ask them: How did they get to where they are today? What wisdom would they want to impart to their younger selves? 

Fun fact: A study by McKinsey  management consultants found that “companies in the top quartile for gender diversity on executive teams were 21% more likely to outperform on profitability.”

It truly pays to have women in leadership roles.

Highlight How Your Organization Supports Women

Produce a video that showcases the concrete ways that your business supports women, like:

• Offering learning, training, resources, and development programs that help female employees succeed
• Creating an employee compensation program that is fair, equitable, and transparent
• Providing mentorships for both current employees and young women in your wider community
• Enabling new parents to take paid time off. Solid parental leave policies (as well as leave for other types of family caregiving) are essential to enabling everyone to succeed and advance in their careers.  
• Providing childcare subsidies or on-site childcare for parents. Many workplaces are built on old models of how a family operates, but companies must adapt to the reality of contemporary life.
• Offering flexible schedules with a genuine focus on work-life balance 
• Emphasizing diversity during your recruitment process 

Interview the Inspiring Women from your Company

Conduct interviews with women at your organization (from every level) about their career trajectory, and ask them about their experiences, hopes, struggles, and successes. 

Your community will be inspired to learn the personal stories of your real employees. 

Film an interview series with the female leaders at your company to produce video content for Women’s History Month in March and all year long. 

Celebrate Diversity

Make a video highlighting the diverse experiences of women from different cultures and backgrounds at your organization.

Showcase their achievements while emphasizing the importance of inclusivity, intersectionality, and equity.

Promote Advocacy and Activism

Showcase the work of women’s rights organizations and activists around the world and how it relates to your business. 

Find connections between advocacy and your industry (i.e. progress in the STEM field, female activists who have specifically impacted your space) to highlight the importance of advocacy in fighting for women’s rights. 

Feature Notable Women in Your Industry

Create a listicle video that highlights 3-5 impactful women in your industry, detailing their history and accomplishments. 

How EditMate Can Help You Create Powerful Video Content for International Women’s Day

At EditMate, we specialize in transforming raw footage into impactful, share-ready videos that can help showcase your support for women’s equality.

Whether you’re celebrating International Women’s Day or Women’s History Month, our platform allows you to seamlessly upload your content and get professionally edited videos in just 48 hours.

Here’s how EditMate can help you accelerate your IWD video creation:

1. User-Generated Content (UGC) Tools – Collect and curate video messages from your employees or community, showcasing their stories and perspectives on gender equality.

2. Custom Video Edits – We can help you create multiple versions of your video, from short social media clips to longer, in-depth stories, tailored to your platform needs.

3. Speed and Efficiency – Our fast turnaround time ensures that your content is ready to share well in advance of IWD or Women’s History Month events.

4. A/B Testing for Maximum Impact – EditMate offers multiple video cuts for A/B testing, so you can experiment with different formats and messages to see what resonates best with your audience.

Creating a video for IWD has never been easier.

With EditMate’s streamlined platform, your company can share meaningful content that reflects your values, celebrates women, and demonstrates your commitment to gender equality — quickly and efficiently.

Want to learn more? Get started with EditMate today!