4 video trends we’re seeing the smartest People teams lean into right now.
If there’s one thing we’ve learned from working with some of the world’s most recognizable employers, it’s this:
Employer Brand video moves fast.
Formats that felt fresh six months ago suddenly feel dated. Candidate expectations evolve. Social platforms shift. Internal teams need more content than ever… but somehow with the same budget and even less time.
The good news? The most effective employer brand videos in 2026 aren’t bigger productions.
They’re smarter productions.
Over the past six months, we’ve spotted four clear trends emerging across the Employer Brand, Talent Acquisition, and People teams using EditMate.
And these aren’t just “nice ideas”… they’re repeatable content formats that are driving engagement, helping candidates picture themselves at a company, and giving teams more mileage from the content they already have.
Let’s dive in.
Trend #1: The Vibe-y Office Tour
Forget the corporate walkthrough with a voiceover listing office amenities.
The new office tour is all about creating a ~feeling~.
We’re seeing companies dust off professionally-shot footage from previous office shoots, pair it with modern music, fast-paced editing, and energetic motion graphics to create a video that makes candidates think:
“Okay… I want to work there.”
Whether you’re hiring in New York, London, Singapore, or Sydney, these videos instantly help applicants visualize where they’ll be working before they’ve even clicked “Apply”.
And if you’ve invested in beautiful office spaces? They’re one of your strongest employer brand assets. Show them off!
EditMate Tip
You probably already have everything you need.
Search through old office footage, launch videos, or brand shoots. Upload the clips into EditMate and we’ll refresh everything with updated pacing, trending music, graphics, and vertical-friendly edits… giving existing footage an entirely new life without another production day.
See it in action with The Trade Desk:
Trend #2: Classic Event Recap But Make It Employee-Generated & Vertical
Events shouldn’t disappear when everyone goes home.
The smartest teams are turning conferences, volunteer days, ERG events, hackathons, kickoffs, and company celebrations into vertical recap videos that work across both internal communications and social media.
The biggest shift?
Instead of hiring a production crew, they’re putting phones in employees’ hands.
A few authentic clips filmed throughout the day often outperform polished highlight reels because they feel immediate, real, and human.
Then those clips become something much bigger in post-production.
EditMate Tip
Next time you’re planning an event, assign two people one very important role:
Official Phone Camera Operator.
Seriously.
Give them one job: capture lots of short vertical clips throughout the day.
Once the event wraps, upload everything into EditMate. We’ll combine the employee footage with b-roll, graphics, music, captions, logos, and polished editing to deliver a professional recap… within 48 hours.
One afternoon of filming can become content for LinkedIn, Instagram, internal communications, recruiting, and future event promotion.
That’s content ROI.
See it in action with Medtronic:
Trend #3: Job Preview Videos
Candidates don’t just want to know where they’ll work.
They want to know what they’ll actually be doing.
That’s why we’re seeing more companies create job preview videos that walk applicants through the day-to-day reality of a role before they ever submit an application.
Instead of another generic job description, these videos answer questions like:
- What does a typical shift look like?
- What tools will I use?
- What kinds of people will I work with?
- What’s expected of me?
One of our favorite examples comes from Dick’s Sporting Goods, who repurposed existing photos and video into a fast-paced edit with text overlays explaining exactly what the position involves.
No expensive production.
Just clear expectations delivered visually.
The result is a more informed applicant, and often a better applicant.
EditMate Tip
Don’t wait until you have the “perfect” footage.
Start with what already exists.
Old training videos, onboarding content, employee photos, smartphone clips, product footage—even screenshots—can all become an engaging job preview when paired with thoughtful editing, motion graphics, and well-written messaging.
It’s one of the fastest ways to make your careers site feel dramatically more modern.
See it in action with Dick’s Sporting Goods:
Trend #4: Showing Off the Intern Experience
Internship programs have become one of the biggest employer branding opportunities of the year.
And the companies standing out aren’t creating polished recruitment ads.
They’re documenting the experience as it happens.
Orientation.
Lunch & learns.
Mentorship.
Team outings.
Coffee chats.
Volunteer days.
The moments that future interns actually want to picture themselves in.
Because today’s candidates aren’t just choosing a company.
They’re choosing an experience.
Employee-generated content works perfectly here because authenticity is the entire point.
EditMate Tip
Keep it ridiculously simple.
Ask interns a few quick questions throughout the program:
- What’s surprised you most?
- What’s been your favorite project?
- What’s one thing you didn’t expect?
- What’s your advice to next year’s interns?
Capture quick phone interviews, sprinkle in everyday b-roll, and let EditMate turn everything into a polished story that promotes next year’s internship program before this year’s even ends.
It’s one of the highest-impact content series you can create from a single summer.
See it in action with Travel + Leisure Co.:
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The Biggest Trend? More Content. Less Production.
If there’s one theme connecting every trend we’re seeing in 2026, it’s this:
Employer Brand teams aren’t creating more video because they suddenly have bigger budgets.
They’re creating more because they’ve found smarter systems.
They’re repurposing existing footage.
They’re embracing employee-generated content.
They’re filming on phones.
They’re turning one event into six pieces of content instead of one.
And they’re relying on partners that can help them move quickly without sacrificing quality.
That’s exactly why EditMate exists.
We become your People team’s video department: combining software that makes collecting footage effortless with professional editors who transform that footage into polished employer brand content your team can actually keep up with.
Because in Employer Branding, consistency beats perfection every time.
And the teams consistently showing up on candidates’ feeds?
They’re the ones setting the pace for everyone else.
Ready to build your own employer brand video engine?
Whether you’re sitting on years of unused footage, planning your next hiring campaign, or looking for an easier way to create consistent video content, EditMate helps Employer Brand and People teams produce high-quality videos without adding more work to their week.
Contact Us to see how today’s leading employer brands keep their content moving.