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video sales letter

What is a VSL and How to Write a Killer Video Sales Letter

May 2, 2022May 2, 2022 by EditMate
what is a vsl

A video sales letter (VSL) is a well-established improvement upon a traditional sales letter. Created and made popular by Jon Benson, it can take a sales letter to the next level, improving audience engagement and, ultimately, sales.  But exactly what is a VSL, and how do you write one?  What is a VSL? First off, … Read more

Categories Video Production Tags video sales letter, what is a vsl
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