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Marketer Monthly: October 2020

MM Oct 2020

Hey! How are you?

Ready to read/watch the best marketing content October could muster up?

And as a nice change of pace from the regular news cycle… we’re happy to report that our round-up is full of GOOD NEWS. 

Let’s get right to it:

INFOGRAPHIC:How Small Businesses Are Shifting During the Pandemic

This interesting infographic is showing how small businesses are shifting their marketing during the pandemic:

  • Owners are prioritizing increasing their social media presence, online marketing, and website experience.
  • Nearly 50% plan to remain online only
  • 75% believe online sales will increase in 2021

Even with the major shift, we were happy to read that 72% of small business owners are optimistic about the future.

See the full infographic here.



Campus Ambassador Jobs are Thriving Despite a Virtual Fall Semester

Turns out campus ambassador programs have not been interrupted much by the pandemic.

Why? Because ambassador programs were actually ahead of the game in adapting to working remotely because most ambassador training programs were already virtual, video technology was used to stay in touch with reps, and reps used social media to promote brands.

Read more here.


Glossier’s New User-Generated Video Campaign Features WNBA Players Living Inside The “Wubble”

Clever campaign alert! The newest Glossier Body Hero campaign invites viewers into the self-care routines of WNBA players while quarantined in the WNBA bubble — or in this case, the “Wubble.”

WNBA players Sue Bird, Seimone Augustus, Lexie Brown, Kalani Brown, Amanda Zahui B., Natalie Achonwa, Stefanie Dolson and Gabby Williams self-shot their daily routines for the campaign.

Watch the video here.


AND IN CASE YOU MISSED IT: How to Produce a Video (with EditMate and a checklist!)




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