How to Look Good on Video
OK, so it’s your time to shine on video.
Whether you’re making a video for your own personal brand or you’ve been asked to be part of another businesses video… you may a little nervous.
Not used to being in front of the camera?
No need to worry.
Because we’re here today to teach you how to look good on camera.
From equipment positioning to lighting preferences to the best wardobe options, you’ll find everything you need below.
1. Consider The Brand
Who’s your target audience? You need to understand who you hope to speak with before you know how to appear and act on camera.
For example, you likely don’t want to be buttoned up in a suit and tie if you’re speaking to 18-24 year olds.
Use your target demographic and brand considerations to inform your wardrobe and demeanor choices going forward.
2. Choose Clothing Carefully
Sure, you want to dress like yourself, but don’t go too zany with your clothing choices—solid colors are a far better choice than crazy patterns.
The reason? “Loud” shirts can be distracting to any audience, young or old.
Additionally, avoice the walking billboard look by steering clear of shirts with huge, colorful logos.
And don’t forget to break out the iron prior to filming… wrinkles show up even worse on camera so smooth those out before you make your big debut.
3. Bring the Energy
If you’re not energetic, how will your audience buy-in to your message?
Hint: they won’t.
And the thing about the camera is it can make people who seem acceptably energetic in real-life come off as uninspired on video. To combat this, try to be the “biggest,” brightest version of yourself you can be.
Don’t change who you are, but accentuate the upbeat aspects of your personality as you film.
4. Maintain Eye Contact
It may seem counterintuitive to stare at a piece of equipment, but be sure to maintain eye contact with the camera.
It may help to imagine the camera as a friend or family member that you’re directly speaking to.
Don’t let your eyes roam around the room!
5. Keep the Camera Elevated
Regardless of your height, you’ll want to position the camera lens slightly above your eye line as opposed to dead even.
This type of shot will avoid a double chin and emphasize your eyes. It’s a winning angle, all around.
6. Watch Your Lighting
It’s critical to fuss over lighting. Bad shadows can ruin a shoot no matter how much else you get right.
Firstly, ensure you aren’t directly beneath any unnatural lighting.
Secondly, check for any unflattering shadows on your face and adjust both your location and the camera’s as necessary.
And if you’re placing your own lights, ensure they are slightly in front of the camera and a bit above the eye line.
7. Pick Backgrounds Carefully
Make sure your backdrop is pleasant and not too distracting.
If you’re using an artificial backdrop, make sure it’s a solid, “cool” or neutral color like gray or blue.
Brighter colors (red, for instance) can reflect color, disturbing the way the camera registers your skin tone.
Avoid shooting in front of a window too because “backlighting” will ruin your shot and if the sun is moving around it can ruin consistency of the shot during the edit.
8. Keep Water At Hand
Finally, one last tip: avoid dry lips and nervous coughs by keeping yourself hydrated between takes!
You’ll feel better and so will your viewers.
To watch these tips in action, watch these nominee videos EditMate created for BostInno and DCInno’s Coolest Company Competitions. See if you can count how many of our tips the on-camera talent followed: