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3 Ways to Upskill Employees with User-Generated Video

In a digital-first world, the skills that are considered to be essential have evolved… According to a McKinsey survey, 87% of executives say they are experiencing skills gaps in their employees now or expect them within the next five years. Now more than ever, it’s important to acquire new skills that maximize your performance as an … Read more

7 Commons Hang Ups About User-Generated Video (and the Truth!)

The average consumer spends at least five hours a day consuming User-Generated Content (UGC), so it’s easy to understand the impressive reach of user-generated videos. Despite that, many organizations have reservations about making user-generated videos a part of their marketing plan. Common concerns are that they’re too informal, require a lot of time and effort, and that … Read more

Top 3 Ways to Create User-Generated Video Content Right Now

We’ve been preaching about user-generated video since 2015… Back then, it was a fairly new term to most folks and it required a lot of explanation. Now, with the popularity of Instagram Stories, TikTok, and LinkedIn videos everyone is familiar with user-generated video. You’ve probably already watched one today. Additionally, Octoly found that user-generated videos … Read more

User-Generated Video: The New Frontier in UGC

User generated content has boomed. With so much content being created, it’s officially a threat to traditional branded content. After all, UGC content is watched, on average, 10 times more than content created by brands. When 70 Experts Shared Marketing Predictions, UGC dominated the discussion: Tyler Anderson, the CEO of Casual Fridays emphasized the social proof factor in user generated … Read more

Why User-Generated Video?

The average consumer is bombarded by super slick video ads every single day. We’re rarely impressed by them anymore and because we also have the attention spans of gnats, we look elsewhere. What do you do when a TV commercial comes on? You reach for your phone. You turn your attention away from a beautifully … Read more