User-generated content, or UGC for short, is videos and images created by users of a service, brand, or product. UGC is more authentic and exciting to viewers nowadays than professionally-produced media, making it a popular choice for social media platforms. There are many reasons why UGC is so widely used, from the ability to reach … Read more
We’ve been preaching about user-generated video since way back in 2015. Back then, it was a fairly new term to most folks and it required a lot of explanation. Now, with the popularity of Instagram Stories, TikTok, and LinkedIn videos everyone is familiar with user-generated video content. You’ve probably already watched one today! The fact … Read more
An efficient, scalable, and cost-effective way to upskill employees is through user-generated video. Read on to learn the value of upskilling employees, 3 types of content you can create with user-generated video, and watch video examples from our real customers to get inspired with your own user-generated video plan… In a digital-first world, the … Read more
Many organizations have reservations about making videos a part of their marketing plan. Common concerns are that they require a lot of time. They’re too expensive. Or they’re hard to execute while employees are working remotely… Today, we’ll cover the typical hang-ups companies have about the video, reveal the truth, and share hot … Read more
If producing a user-generated video campaign sounds intimidating to you, fear not: EditMate is here to help. This blog post will explain the advantages of crowdsourcing user-generated video, walk you through each step of creating a successful user-generated video campaign and share hot tips on how to streamline the entire process. Getting started with video … Read more
User generated content has boomed. With so much content being created, it’s officially a threat to traditional branded content. After all, UGC content is watched, on average, 10 times more than content created by brands. When 70 Experts Shared Marketing Predictions, UGC dominated the discussion: Tyler Anderson, the CEO of Casual Fridays emphasized the social proof factor in user-generated … Read more
Curious about the power of user-generated video? Read on to learn why and how user-generated video should be utilized by brands, businesses, and organizations to boost their marketing and communications power. The average consumer is bombarded by super slick video ads every single day. We’re rarely impressed by them anymore and because we also … Read more
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