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How to Build a Brand Ambassador Network

Even though everyone shops for just about everything online, real-life word-of-mouth recommendations still reign supreme as the most trusted way to attract new customers. Because while customers don’t always trust what a brand has to say… they do trust the genuine opinions of other customers. So how can you (as a marketer) harness the power of … Read more

How to Stand Out on Social Media in 2019

Back in the day, social media was where people connected in a meaningful way with people they actually knew or wanted to get to know. With its explosive growth, social media has become something very different: crowded, noisy, sales-y and political. It’s still valuable in that it’s different than traditional marketing. Social media helps to … Read more

Key Takeaways from AdTech Australia

Last week EditMate spent three days in Sydney for Ad:Tech Australia. The marketing innovation conference and exhibition celebrated it’s 10th birthday and I thought I would share some of my personal takeaways, including favourite presenters as well as the the smart + clever new businesses I was introduced to. Video proved to be a major theme of the … Read more