Marketer Monthly: March 2020

No matter where you are in the world, March has been a scary and strange month. COVID-19 has impacted nearly everything: our lives, our businesses and how we move through the world. As a 100% digital and remote company, EditMate can still operate as usual and our products have been helping our clients make important company announcements … Read more

To Get the Best Results, You Need to Customize Your Video for Each Social Platform

Look at any social media these days and you’ll see that video is starting to dominate the feed. There’s a good reason: video produces more engagement on social media. >> On LinkedIn, posts with videos are shared 20 times more often.   >> Video on Facebook performs better than any other content.   >> Pinterest users are more than two and … Read more

Marketer Monthly: February 2020

Hey there! How’s February been treating you? Today, we’re heading to sunny Australia to escape Boston’s winter and work truly remotely — from the outback in Western Australia! ?? In-between planning our trip and working on new fun projects, we put together a round-up of the latest and greatest internet finds for you… A Twitter Thread: The … Read more

How to Create an Audience Focused Content Strategy

To put it bluntly: there is SO. MUCH. content out there. So if you create content that doesn’t speak to a users’ real needs at the right time, it will get ignored. By using an audience-focused content strategy, you can capture attention of the right people at the right time and build a long-term following for your brand. Today, … Read more

Marketer Monthly: January 2020

Hey! How has the first month of the ’20s been treating you? For us, January included a trip to Chicago for a client meeting where we made sure to visit the beautiful Logan Theater, built in 1915! We saw Jojo Rabbit, a film by our favorite New Zealand filmmaker, Taika Waititi. It was our 2nd favorite film of … Read more

7 Best Marketing and Business Tools

If you’re anything like us, you kicked off 2021 brimming with new year’s resolutions to make this year your most productive yet. As a bootstrapped, fully-remote team, we’ve had to get creative with how we built our business and connect to our customers. So today, we’re going to share our all-time favorite business and marketing tools that … Read more

Make 28 Pieces of Content From one 2-Minute Video

As a marketer, being actively engaged on all marketing platforms can take up A LOT of time. And it can be tough to consistently create fresh video content for each and every channel. That’s why it’s important to maximize your investment in any video by repurposing it to create multiple pieces of content, formatted to suit … Read more

Notes from Drift’s Hypergrowth 2019

On Tuesday, our team rode our bikes down to Boston’s Theater District to attend Drift’s Hypergrowth conference. The event was held at the gorgeous Wang Theater and the Drift team put on a real show that was jam packed with excellent content from an all star lineup of speakers. If you were a marketer, entrepreneur, aspiring … Read more

The Rule of 7

The Rule of Seven is one of the oldest concepts in marketing. It goes all the way back to the 1930s when movie studio execs discovered that a certain amount of promotion was needed to get someone to see one of their movies. The rule states that a prospect needs to “hear” an advertiser’s message … Read more

5 Ways to Promote Videos For Free

You probably already know why video should be part of your marketing plan: Marketers who use video grow revenue 49% faster than non-video users Video generates 1,200x more shares than text and images combined (!!!) After watching a video, 64% of users are more likely to buy a product online And hopefully, you’ve already taken action and produced an awesome video… … Read more

How to Build a Brand Ambassador Network

Even though everyone shops for just about everything online, real-life word-of-mouth recommendations still reign supreme as the most trusted way to attract new customers. Because while customers don’t always trust what a brand has to say… they do trust the genuine opinions of other customers. So how can you (as a marketer) harness the power of … Read more

How to Stand Out on Social Media in 2019

Back in the day, social media was where people connected in a meaningful way with people they actually knew or wanted to get to know. With its explosive growth, social media has become something very different: crowded, noisy, sales-y and political. It’s still valuable in that it’s different than traditional marketing. Social media helps to … Read more

Key Takeaways from AdTech Australia

Last week EditMate spent three days in Sydney for Ad:Tech Australia. The marketing innovation conference and exhibition celebrated it’s 10th birthday and I thought I would share some of my personal takeaways, including favourite presenters as well as the the smart + clever new businesses I was introduced to. Video proved to be a major theme of the … Read more